Overall planning and topology are the foundation.

Economy and market are the backbone.

Human feelings and relationships are the key.

Simply put, a good solution is to quickly find the opponent's demand point. Then enlarge and extend, and profit from it.

As we all know, when you have a product, you can sell it to customers in need. When the customer doesn't need your product, you can develop the product he needs.

This is hard to understand. I'll teach you with practical cases.

Not long ago, a real estate company of Party A asked me to do a newspaper image advertisement, which contained many things that could be extended. . . .

For example, how much is the budget, which newspaper to find, how many issues to print, when to publish, how big the page is, what is the main slogan, how to put the pictures, who to show them to, how to contact after reading them, and what rewards will be given after contacting them. . . . . . . . . . Wait 18009 to ask questions.

Often after these questions are asked, Party A becomes stupid. Later, the newspaper stopped broadcasting and became an activity. . . Later, it became a long-term cooperative strategy implementation. . .

There is a lot of knowledge in it, for example, the purpose of customers' advertising is to sell their houses. . . . . Besides, we know that it is not good to sell houses in newspaper advertisements, so we will change to something else. . . . . . . . . .

Simply put, the same money spent in different places has different effects. The key is how to think from the customer's point of view and how to touch him. . . .

Say this thing, not to teach you how to start, but to teach you the main points of planning and consider the problem from the other side's point of view. Whether the other party is your customer or consumer, your girlfriend or mother-in-law, as long as you learn to stand, you can do things well.

This is the first step in planning: jargon positioning.

When you learn to locate, the next step is to discover the potential.

A person, no matter how powerful, can't be a big deal. You should unite all the partners that can be United, including Party A's leaders at all levels, good media relations and available customer resources. -this is related to experience, so I won't say much.

Next, it is the point of explosion.

By what means, by what means to expand the influence,-this is a professional matter, you can't write a book. To be exact, I'm too lazy to type.

Finally, it is transcendence.

How to surpass your opponent and yourself requires more practice and study.

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As for what books to read, it depends on understanding. If you are smart enough, you can read any book. For those who don't enter the business, it is suggested to start from execution and start from doing odd jobs in various activities. You can learn anything if you are willing.

For example, handing out leaflets at exhibitions and auto shows is the most basic thing, as well as etiquette (models), on-site supervision and implementation, that is, managing these people, as well as construction, display, design and production, and then the planning layer. No matter what you do, these are all things that you need to learn in event planning.

Of course, there are countless categories such as copywriting planning, advertising planning, real estate planning, wedding planning, brand planning and sales planning. The content is almost the same, you can start from the beginning.