Logo icon is an important element of brand logo and corporate image, which accurately conveys corporate philosophy and recognition. Here are some ways to design LOGO icons:

Graphical symbol

Graphical symbols are a concise visual language, which can express the essential idea of a brand or a product in a general way without losing its accuracy. This type of logo is common in most service industries, such as technology companies, media and food.

alphabetic symbol

Letter logo usually only involves the shape and combination design of letters, and is often used for abbreviation and naming of brand names. Therefore, choosing the elements suitable for the company culture and carefully matching them can establish unity and deep memory for the brand.

Combination mark

Combination logo contains two design elements, image and text, but an excellent combination will present a brand-new and obvious image, which is more dynamic, distinctive and attractive than using graphics or text alone.

Abstract sign

Abstract signs can be expressed as symbols by abstracting everyday things or emotional concepts, and can also attract attention through the combination of colors, images and shapes that are not directly related, creating beautiful and unique images.

Jelly mark

It is to realize the integration of various elements in icon design and present a pleasant, natural and smooth image visually. Common in children's toys, handicrafts and other female products.

In short, the Logo icon is the core symbol of a company, an organization and a brand, and it is an extremely important element of brand recognition and recognition in daily life. In the design process, we need to deeply understand the brand characteristics, target audience and information conveyed, and then consider adopting different design styles, choosing appropriate colors, fonts and shapes, and using creativity and professional knowledge to design and make. Plan the refinement of the sketch, simulate different display scenes, and continue the gray evolution until it reaches the final perfect state. A successful Logo icon should be concise, easy to identify, good in texture and consistent in visual effect, so as to attract customers' emotional feelings and brand loyalty.

Zhonghui Design Original Logo Design Works

The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.