1, if you want to run a flower shop well, you must first know how to open up and move the market. If you can't make money by selling only one or two fancy flowers every day, the market will start with weddings and large-scale events.
2, wedding/event planning/space design knowledge, to provide real professional services for wedding companies or public relations companies, the design level and grade are higher than their own florist. Designing various services for customers, such as arranging flowers for wedding banquets, conferences and birthday banquets, can help you build a gradually expanding credit system customer base. Avoid waiting for him and realize diversification.
3. Do online promotion. Do Taobao, JD.COM or something. Marketing Weibo and WeChat in local life, opening its own WeChat platform and Weibo, focusing on fan interaction and word-of-mouth communication. This is the biggest investment with the least money.
4. Participate in online flower malls, alliances, etc. You can try this. With this cross-city alliance, there are many orders from different places now. It is also a profitable way for peers to give orders.
In order to increase competitiveness, we can consider increasing service items. In addition to store sales, you can also establish a stable customer file and accept free door-to-door delivery from registered customers.