The outside world has always been surprised by Gome's move. In fact, this is not a whim of Gome, but a more realistic reflection of the new competitive situation of home appliance chain enterprises: the time is ripe for Chinese and foreign home appliance chain enterprises to exchange strategic resources. Just a few days ago, Gome raised HK$ 6.55 billion by placing existing shares, subscribing for new shares in a new way and proposing to issue convertible bonds. Some people may associate Gome's huge fundraising with the introduction of strategic investors. In fact, there is no necessary connection between the two. Gome's most urgent problem is obviously not the problem of funds, but the problem of international management experience. HK$ 6.55 billion is only a tactical achievement, far from being a strategic resource that can solve the sustained and rapid development of Gome. Strategic resources refer to the sum total of unique superior resources formed by enterprises for long-term development that overwhelm all other competitors. For the fast-growing household appliance chain enterprises from EMKT.com.cn, China, although the capital problem is very important, the international management and operation experience is even more important. Capital solves practical problems and economic problems, while international operation management solves long-term development problems in the future, which is the most fundamental starting point for Gome to consider introducing strategic investors including Best Buy. So, is it wishful thinking for Gome to introduce strategic investors? Gome and Best Buy are tit-for-tat competitors in the market. Can both parties sit down and get married calmly? In my opinion, it may not have been before, but the current competitive situation has gradually turned the hostility between the two sides into the basis of strategic cooperation. Gome is the largest household appliance chain enterprise in China at present, and its biggest asset is not the sales of hundreds of billions a year, nor the thousands of stores all over the country, but the profound understanding and skilled operation of China's household appliance retail market. And this is what foreign chains like Best Buy lack most. After three or four years of trying, Best Buy has only opened one store in China so far, and its future opening plan is only to open 1 or two stores in a year or even a year and a half, which is obviously far lower than that of local home appliance chain enterprises in China. The main reason for the slow development is Best Buy's "acclimatization", which often happens to foreign-funded enterprises. For example, in the United States, Wal-Mart, a department store chain retail giant, is recognized as an enterprise with rich experience in overseas market expansion and home appliance management, but in recent years, it has encountered the embarrassment of "acclimatization" in China, Japanese, Korean and other markets. Some time ago, the personnel earthquake at Best Buy just reflected this point. If you don't know the local market, the future of Best Buy is still unknown. For Gome in China, with the rapid expansion of stores, especially the acceleration of internationalization, management and operation problems will follow. As home appliance chain is a new format in China, there is no mature experience in China to learn from. This is what Best Buy is good at. In the process of development, Best Buy has formed a set of customer-centered marketing strategies, and systematically improved inventory management, retail transactions, transportation and store management. To become the world's top supply chain. This management and operation mode is an example for China household appliance chain enterprises to study hard. Therefore, based on the above two reasons, Gome and Best Buy are not completely impossible to go in the future. China has 500-800 billion home appliance retail market every year, which contains huge business opportunities. Chinese and foreign home appliance chain enterprises may wish to treat them with a competitive attitude. In the future development process, chain enterprises will embark on the road of co-operation from pure competition, which will become the general trend of enterprise development and industry competition, promote the optimization of enterprise resource efficiency and the promotion of market value under the new situation, and help to achieve the goal of win-win or even win-win co-operation.