Business plan sample

1. Business plan summary

The plan summary is listed at the front of the business plan. It is a condensed business plan. The essence of the plan. The plan summary covers the key points of the plan to make it clear at a glance so that readers can review the plan and make judgments in the shortest possible time.

The plan summary generally includes the following content: company introduction; main products and business scope; market overview; marketing strategy; sales plan; production management plan; managers and their organization; financial plan; capital demand status wait.

When introducing a company, you must first explain the ideas for starting a new company, the formation process of new ideas, and the goals and development strategies of the company. Secondly, it is necessary to explain the current situation of the company, its past background and the business scope of the company. In this part, it is necessary to make an objective review of the company's past situation and not avoid mistakes. Pertinent analysis can often win more trust, making it easier for people to agree with the company's business plan. Finally, we also need to introduce the risks, the entrepreneur’s own background, experiences, experience and expertise, etc. The quality of entrepreneurs often plays a key role in the performance of enterprises. Here, entrepreneurs should try to highlight their strengths and express their strong enterprising spirit to leave a good impression on investors.

In the plan summary, the enterprise must also answer the following questions:

(1) The industry in which the enterprise is located, the nature and scope of the enterprise's operations;

(2) The content of the company's main products;

(3) Where is the company's market, who are the company's customers, and what are their needs;

(4) The company's partners , Who are the investors;

(5) Who are the competitors of the enterprise, and what impact the competitors have on the development of the enterprise.

The abstract should be as concise and vivid as possible. In particular, explain in detail what makes your business different and the market factors that drive its success. If the entrepreneur understands what he is doing, a summary of just 2 pages will be enough. If the entrepreneur doesn't understand what he or she is doing, the summary may take more than 20 pages. Therefore, some investors "separate the wheat from the chaff" based on the length of the summary

2. Product (service) introduction

When evaluating investment projects, One of the questions that investors are most concerned about is whether and to what extent the company's products, technologies or services can solve real-life problems, or whether the products (services) of venture companies can help customers save expenses and increase income. Therefore, product introduction is an essential part of the business plan. Generally, product introduction should include the following content: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; plan and cost analysis for developing new products; product market prospect forecast; product brands and patents.

In the product (service) introduction section, entrepreneurs should give a detailed explanation of the product (service). The explanation should be accurate and easy to understand so that investors who are not professionals can understand it. Generally, product introductions must be accompanied by product prototypes, photos or other introductions.

Generally, product introductions must answer the following questions:

(1) What problems do customers hope the company’s products can solve, and what benefits can customers get from the company’s products?< /p>

(2) What are the advantages and disadvantages of the company's products compared with competitors' products? Why do customers choose the company's products?

(3) What measures does the company take for its products? What kind of protection measures, what patents and licenses does the company have, or what agreements has it reached with manufacturers that have applied for patents?

(4) Why can the company’s product pricing enable the company to generate sufficient profits? Why do users Will they purchase the company's products in large quantities?

(5) What methods does the company adopt to improve the quality and performance of its products, what plans does the company have for developing new products, etc.

The content of product (service) introduction is relatively specific, so it is relatively easy to write. Although praising one's products is necessary for sales, it should be noted that every promise made by the company is "a debt" and must be worked hard to fulfill. Remember, entrepreneurs and investors are building long-term partnerships. Empty promises can only make you proud for a while. If a company cannot fulfill its promises and repay its debts, the company's credibility will inevitably be greatly damaged, which is something that real entrepreneurs would disdain.

3. Personnel and organizational structure

After having a product, the second step for entrepreneurs is to form a combative management team. The quality of corporate management directly determines the size of corporate operating risks. High-quality managers and a good organizational structure are important guarantees for managing a company well. Therefore, venture capitalists will pay special attention to the evaluation of the management team.

The managers of an enterprise should be complementary and have team spirit. An enterprise must have specialized talents responsible for product design and development, marketing, production operation management, corporate financial management, etc. In the business plan, the key management personnel must be clarified, their abilities, their duties and responsibilities in the enterprise, and their detailed past experiences and backgrounds introduced.

In addition, in this part of the business plan, a brief introduction to the company structure should also be given, including: the company's organizational chart; the functions and responsibilities of each department; the heads and main members of each department; the company's remuneration system; A list of shareholders, including stock options, proportions and privileges; the company’s board of directors; and background information on each director.

4. Market forecast

When a company wants to develop a new product or expand to a new market, it must first conduct market forecast. If the forecast results are not optimistic, or the credibility of the forecast is doubtful, then investors will have to take greater risks, which is unacceptable to most venture capitalists.

Market forecasting must first predict demand: Is there a demand for this product in the market? Can the degree of demand bring the expected benefits to the company? How big is the new market size? What is the future of demand development? What is the trend and its status? What factors affect demand. Secondly, the market forecast also includes an analysis of the market competition situation and the competitive landscape faced by the company: who are the main competitors in the market? Are there market gaps that are beneficial to the company's products? What is the company's expected market share? What is the rate? What kind of reactions will competitors have when this company enters the market? What impact will these reactions have on the company? And so on. In the business plan, the market forecast should include the following content: a summary of the current market situation; an overview of competitive manufacturers; target customers and target markets; the market position of the company's products; market segmentation and characteristics, etc.

Enterprises’ market forecasts should be based on rigorous and scientific market research. The market that enterprises face is inherently more volatile and elusive. Therefore, enterprises should try to expand the scope of information collection, pay attention to environmental predictions and adopt scientific prediction methods and methods. Entrepreneurs should keep in mind that market predictions are not based on imagination. Wrong understanding of the market is one of the main reasons for business failure.

5. Marketing strategy

Marketing is the most challenging aspect of business operations. The main factors that affect marketing strategy are:

(1) Consumers Characteristics;

(2) Product characteristics;

(3) Enterprise's own situation;

(4) Market environment factors. What ultimately affects marketing strategy are marketing cost and marketing efficiency factors.

In the business plan, the marketing strategy should include the following contents:

(1) Selection of marketing agencies and marketing channels;

(2) Marketing team and management;

(3) Promotional planning and advertising strategy;

(4) Price decision-making.

For start-up companies, due to the low visibility of products and companies, it is difficult to enter the stable sales channels of other companies. Therefore, companies have to temporarily adopt high-cost and low-efficiency marketing strategies, such as door-to-door sales, large-scale product advertising, giving profits to wholesalers and retailers, or selling to any company willing to distribute. For developing enterprises, on the one hand, they can use the original sales channels, and on the other hand, they can also develop new sales channels to adapt to the development of the enterprise.

6. Manufacturing plan

The production and manufacturing plan in the business plan should include the following contents: current status of product manufacturing and technical equipment; new product production plan; requirements for technology improvement and equipment update ;Quality control and quality improvement plans.

In the process of seeking funds, in order to increase the evaluation value of the enterprise before investment, entrepreneurs should try to make the production and manufacturing plan more detailed and reliable. Generally speaking, the production and manufacturing plan should answer the following questions: What is the status of the workshops and equipment required for the company's production and manufacturing; how to ensure the stability and reliability of new products when entering large-scale production; the introduction and installation of equipment, and who are the suppliers? ; What is the design of the production line and product assembly? What is the lead time of suppliers and the demand for resources? The formulation of production cycle standards and the preparation of production operation plans; Material requirements planning and its assurance measures; What are the methods of quality control? ; other related issues.

7. Financial planning

Financial planning requires more energy to do specific analysis, including the preparation of cash flow statements, balance sheets and profit and loss statements. Liquidity is the lifeline of an enterprise. Therefore, when an enterprise starts up or expands, it needs to have a thorough plan in advance and strict control of the liquidity during the process; the profit and loss statement reflects the profit status of the enterprise, which is the profit status of the enterprise after a period of operation. The operating results; the balance sheet reflects the company's status at a certain moment. Investors can use the ratio indicators obtained from the data in the balance sheet to measure the company's operating status and possible return on investment.

Financial planning generally includes the following contents:

(1) Conditional assumptions of the business plan;

(2) Estimated balance sheet; Estimated Profit and loss statement; analysis of cash receipts and payments; sources and uses of funds.

A business plan outlines what entrepreneurs need to do in the process of raising funds, while financial planning supports and explains the business plan. Therefore, a good financial plan is very critical to evaluate the amount of funds required by the company and improve the possibility of the company obtaining funds.

If the financial plan is not well prepared, it will give investors the impression that corporate managers are inexperienced, reduce the assessed value of risky companies, and increase the business risk of the company. So how to formulate a good financial plan? This first depends on The company's long-term plan? Is it to create a new product for a new market, or to enter an existing market with more financial information.

It is impossible for a start-up enterprise focusing on a new technology or innovative product to refer to the data, prices and marketing methods of the existing market. Therefore, it has to predict the growth rate and possible net profit of the market it enters, and sell its ideas, management team and financial model to investors. Companies preparing to enter an existing market can easily illustrate the size of the overall market and how it can be improved. Enterprises can plan the sales scale of the enterprise in the first year based on obtaining information about the target market.

The company's financial plan should be consistent with the assumptions in the business plan. In fact, financial planning is inseparable from an enterprise's production plan, human resources plan, marketing plan, etc. To complete financial planning, the following questions must be clarified:

(1) How much will the product be shipped in each period?

(2) When will product line expansion start?< /p>

(3) What is the production cost of each product?

(4) What is the pricing of each product?

(5) What distribution channels are used? , what are the expected costs and profits?

(6) What types of people need to be hired?

(7) When will employment start and what is the salary budget? etc. wait.

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