The key to the beauty industry is to drain and lock customers. After the epidemic, it is suggested to do an activity of expanding customers and recharging. Cash loss is the most important thing for enterprises. Share a case of our members for your reference. I hope it helps you.

1. Drainage: "168 yuan nursing privilege card" (face tendon pulling twice, 198 yuan/time, with a total price of 396 yuan; Steamed in ancient jars for 5 times, 98 yuan/time, with a total price of 49 yuan; Chest, 2 times, 128 yuan/time, with a total price of 256 yuan; Facial water shine once, 298 yuan/time; Facial anti-aging once, 398 yuan/time; Deep cleaning of facial blackheads for 2 times, 198 yuan/time, with a total price of 396 yuan; Catering to moxibustion twice, 128 yuan/time, with a total price of 256 yuan; The total value of the nursing privilege card is 249 yuan). Each customer can only use it once, and only new customers can buy it. The purpose is to increase the back-end profit through the customer's arrival at the store (the activity is valid for 7 days only, and the quota is limited to 2 people. Scan the code to register online until the gifts are delivered)

1. Membership fission: the use conditions of the privilege card: you can enjoy the original price of 122 yuan by paying 168 yuan with the privilege card to the store: forward the copy of WeChat friends circle. Film and television membership card can meet some customers' needs, and gifts can improve the customer's experience rate.

2. Cross-industry cooperation and drainage: peripheral hair salons and women's clothing stores will receive a "168 yuan nursing privilege card"+a VIP card of film and television with a value of 398 yuan (the third party card surface can be customized)

3. Push and drainage: use "168 yuan nursing privilege card"+"film and television"

4. Community marketing: free delivery to film and television members of the whole network, free delivery of a season card for VIP members of film and television when friends join the group+receipt of a "168 yuan nursing privilege card" at the store

5. Referral from old customers: a smart electric toothbrush with a price of 198 yuan will be delivered to JD.COM for consumption;

2: Lock the customers at the store (for reference)

1) Annual membership card is 996 yuan: 1: Annual membership card is steamed by ancient method, unlimited times; 2: Send a pure water machine with a price of 438 yuan to JD.COM. Limited to 2 people) 3: Give away 5 steaming privilege cards, and you can send your girlfriends.

2): members recharge 21: 2 yuan to spend cash without threshold; 2. Give a gift worth 6, yuan: a multifunctional breakfast machine with a price of 1,88 yuan in JD.COM+a fruit and vegetable detoxification machine with a price of 4,28 yuan in JD.COM (removing pesticide residues and meat hormones, etc. (limited to 5 people)) 3. Give a cash card with a value of 2, yuan, and each consumption will be 1% cash; 4: 2, yuan in cash after the card is used up; (limited to 3 people)

3): There is a gift when you enter the store: when you spend more than 198 yuan, you will be given "one smart electric toothbrush with a price of 198 yuan in JD.COM+one VIP season card for film and television+one nursing privilege card with a price of 168 yuan" (send friends and girlfriends)

Advantages of the film and television card: (Tencent Video, Youku, Iqiyi and other 12 platforms are available) Follow the drama and watch it. Secret holiday advertisements are placed inside the App, and new content can be released directly in the later activities. So that a large number of customers are locked and drained; As long as the card is issued by us, consumers can only see our advertisements and lock customers directly. You can use the "168 yuan nursing privilege card" instead of the leaflet (the experience card is set to be valid for 3 days to guide a large number of customers to experience in the store)

Profit analysis: 1. Quickly withdraw funds; 2. Fission of old members; 3. The filter element of the back-end water purifier is profitable. Replace the filter element twice a year, and each time it is profitable in 2 yuan, one unit earns 4 yuan annually, and 2 units earn 8, yuan annually, making money that customers can't see.

The beauty industry must learn cross-border marketing and design its own business model. I hope it will help you.

if you design a marketing campaign, you can refer to the four elements of a complete marketing plan as shown below. The campaign plan must be complete.