Can we pretend to be "awesome" and "rich"?

The recently popular Korean drama "Anna" presents this problem very well.

Everyone said that Suzy is very interesting in it!

The heroine Anna (whose real name is Yu Mo) is from a commoner family, but her looks and ability are not bad. She wears fake goods bought in the market to pretend to be a socialite:

It’s a real market.

But as a result, not only did she not cheat, but everyone felt that she was really rich and powerful:

Colleagues sincerely praised her

Then, she also took advantage of She pretended to be a character, fought against monsters all the way, and even married a rich man:

The wedding was grand

In idol dramas, such plots are actually common.

She is the heroine of Cinderella, and she can stun everyone if she changes into expensive clothes:

Shancai has it in "Meteor Garden"

And these few There are also a large number of popular style terms such as ladies, eldest ladies, daughters, etc., and there are tutorials to teach you how to dress richly:

Ouyang Nana’s daughter’s makeup

At first glance, famous brands seem to really be able to "enhance your temperament" and "enhance your aura."

But if you think about it carefully, there are many negative examples:

Guo Degang’s Givenchy

Stars and models wear the same style

Famous brands or some Can Qian Feng’s dressing up really add points to our appearance?

If it is not possible or the effect is limited, how can we dress up so that we can "maximize the effect"?

Today, let’s listen to Jenny and I talk about it!

01 Famous brands become beautiful

Really useful

First of all, don’t doubt that famous brands are really useful!

As a symbol of status and success, famous brands can enhance a person's aura and even appearance. This has been recognized in psychology and is known as the "brand effect".

It really does

Specifically, famous brands or expensive decorations, first of all, help to enhance our self-feeling and make us feel good.

It is explained in the paper

There is also such a scene in "Anna":

The heroine works for Zhenbai Fumi, and when she secretly wears her red high heels, she is caught in the mirror The self-confidence in the eyes has increased visibly:

Very intuitive

More specifically, it can enhance our "sense of deservingness": it makes us feel that we are worthy of having it. Something good and new, thus showing more confidence.

The Japanese variety show "Become Beautiful in 50 Days" had such an experiment before:

The girls were very simple at first and did not dress themselves up very much:

Original state

The program gave her a Hermès bag worth tens of thousands. After receiving it, she not only became more confident:

Her expression and mental state were different

And I have become more fond of dressing up, and I will pay attention to the details of my body shape and nails:

Maybe I think more refined can better match the bag

Before and after comparison, the overall change A lot of beauty:

Examples of how famous brands can improve confidence and appearance

Not only that, there is a tradition of "respecting clothes first and then respecting people" in social life.

Using famous brands or expensive decorations is also to gain respect in social activities with others.

In the conclusion of the paper, the second point of the role of famous brands is

The most typical example is #gujiabuybao, which was a hot search topic back then.

In order to break into the rich social group, she bought a Hermès bag, and she even had a dispute with her husband:

Said the price could buy a car< /p>

After buying the bag, he was cut out of the early group photos and later integrated into the circle of ladies:

The change in Gu Jia’s confidence is also visible to the naked eye

Like the heroine of "Anna", when she was working in poverty at the beginning, she was very poorly dressed and looked very unconfident:

Although she looks good, it is said that she was shot without makeup

Simply put, famous brands or expensive decorations can boost our self-confidence and make us look better.

However, this effect is not certain - wearing famous brands is actually a test.

Many people feel shy when wearing famous brands and feel that they are not worthy of such good clothes.

The state is relatively fearful and uncomfortable. Without the blessing of confidence, the overall feeling will be reduced.

During the previous interview for "Offer", there were girls who were wearing a lot of luxury goods but were in a panic and did not feel very attractive.

And Anna, who was able to successfully pretend, was of course rented. Laihe pretends to be a famous brand, but what’s more, he has a stable mentality:

When tutoring students, he behaves very calmly

Everyone in the same frame looks very rich

In this state, it is easy for people to think that "what you are wearing is real" and "you are really white, rich and beautiful" - mentality is really important.

Speaking of this, it reminds me of Song Ji Ah, who overturned after becoming popular at the beginning of the year. At that time, the socialite dragnet was well established. Because her aura was so strong, many people directly believed that she was really rich: < /p>

The logo is very big, and the person is very confident and flamboyant

In the end, it was revealed that she was wearing fake name brands, not because of her attitude, but because she wore many famous brands, which were very different from the real ones. Same, there are even styles that the real thing has never released.

It’s just a low-level disguise

In comparison, Anna’s stable mentality may not be because she is really familiar with famous brands:

When buying fake famous brands, Know what the new products are every season

Of course, this is just one factor. To have a "stable mentality" and "good condition", the key lies in the following -

02 Use famous brands

Limitations

Although famous brands can indeed make people feel good about themselves, make them more confident and improve their appearance, they actually have many limitations.

For example, Huang Bo wears famous brands

Hainan rich woman Wu Xuanyi’s famous brands

Shen Teng’s recently popular famous brands

First of all, if you If the famous brand you buy is ugly, or it is simply a way of making money and IQ taxes from the brand, then the impression given is not so much "rich" but rather "people are stupid and money comes quickly" or even "aesthetic problems" .

Celebrities have also stepped into many pitfalls

Another common situation is that someone will buy the cheapest product in the brand, mainly for the added value of the brand.

In this regard, people who don’t understand the brand may still feel that it is “unclear”, but for those who understand the brand, they can see right away that this kind of person is vain and moneyless, even like a green leek. On the contrary, it will lower your evaluation of him.

Big-name cars will discriminate against entry-level models. Porsche once refused Macan owners to participate in brand events

To be fair, although "using famous brands" seems to be more contemptuous than "cannot afford famous brands" Above the chain, but in fact it has also entered a new chain of contempt:

Which famous brand do you use? Is it the new style of the season? Is it a limited edition? Is it high wiring?

For knowledgeable people, they often have to "pretend to be really sophisticated" like Anna in order to gain their recognition and respect, but for ordinary people, it is not an easy job.

Gu Jia’s Chanel bag is despised by rich ladies who wear Hermès

Even if no one around you has an in-depth study of famous brands, wearing a famous brand can indeed attract a wave of attention. You are envious and jealous, but everyone's evaluation of you may not be as high as you think.

There was a test before, asking everyone to guess the price of the clothes worn by the players:

These players

Among the three guessers, one of them is Buyer, the other two are ordinary men who have not studied the brand

And the result is that only the buyer guessed the prices of 4 of the clothes correctly, because she is more familiar with the brand and pricing:

It can be seen from the context that there are also cheap ones

The two boys, who had not done any research on the brand, guessed wrong about the prices of girls’ clothes.

The principle they use is actually very simple:

If it looks good and fits well, it will look expensive, and people will guess it is a famous brand. On the contrary, if it doesn’t look good and doesn’t suit you, you will guess that it is not a famous brand.

For example, this girl only spent 107 US dollars on her whole body, but she dressed up very well:

It looks good and suits her

But the two of them did not buy it One of the boys guessed that her whole body was worth $3k+, while the other guessed that her whole body was worth $1.40k (this is a 100-fold increase).

As for the other boy, he is actually covered in famous brands and various accessories, and he spends a lot of money:

He spent a lot of money

But these two men gave The evaluation is on the low side, especially compared with the girl above:

The money is not wasted, but the effect is not good

In summary:

I understand. Famous brand people can accurately identify whether the famous brand you buy is expensive or not, and will not give you an excessive premium.

People who don’t understand famous brands often only look at the effects. If they look good, they are expensive and they are famous brands. If the effects are not good, buying famous brands is useless.

Where are the clothes more expensive? Wherever Edison Chen’s face is used, it’s more expensive.

Not only that, as “showing wealth” becomes more and more inflationary, people are no longer satisfied with just looking at single items.

An often mentioned phenomenon is that there are some luxury goods that you can afford but cannot use.

In the final analysis, a person's overall strength is more reflected in the entire "living state":

If the overall income cannot keep up, even if you buy a genuine product, it will be considered fake. Yes, he was too cautious and revealed his own embarrassment.

Wang Manni bought thousands of shoes with rubber soles, but Liang Haiwang found out that she was not of the same class

And if the overall strength is passed, buying fake ones will be like buying real ones. It can even be used as a kind of life wisdom for rich people to be "generous and stingy":

A hairdresser in Beverly Hills once shared that rich women actually buy fake bags

Want the whole It is often difficult to achieve wealthier status through a single luxury product:

In the early days, fake Anna only had one LV with different clothes, which gave her a strong sense of dressing up

Because she was not "affordable" "It's about "affordability". Buying luxury goods is as casual as buying canvas bags on Taobao, so we often buy more and more special ones, and we like to change our daily outfits:

Zhenbai Fumei Anna She has a very casual attitude towards buying designer bags

Her bags are also colorful and unique, and can be matched with various outfits

Behind this sense of casualness is actually a kind of "as long as you want it" The attitude of "you can get it at any time" is very different from the attitude of "carefully caring for this only luxury product".

Jenny, I have written about this in my earlier article. All my colleagues used to be rich. At first, I wanted to buy expensive bags, but then I gave up because even if I bought a bag, it would still be too expensive. Unable to copy their lifestyle, a package actually means little.

In the final analysis, brand-name or expensive decorations must add points to the overall situation, and they must be based on an important premise:

No matter how expensive things are, they are all "for you." Rather than the other way around, "you serve it."

Specifically, if you really want to be dignified and confident, you can do this——

03 How to do it

The most dignified?

The core of nobility is actually that all external things are "for my use".

This is why, the more you copy the Qianjinfeng template, the easier it is to appear poor and tasteless - because you adapt to the template, rather than the template adapting to yourself.

Since external objects are "for my use", then the core of the entire decoration should be yourself, not the decoration.

Specifically, compared to wearing expensive clothes, in fact, body, skin, hair, posture, these more "self-directed" things are more suitable to work on.

Fake Anna knows this very well.

Before going to the interview, she not only bought fake brand names, but also did hair and skin care, and also put on exquisite makeup:

Improve her own condition first

And when she is in the same frame as the rich kids around her, even if she only looks at her face, hair, and skin, she will feel that she is the richest, fairest, and most beautiful:

The focus is on herself, not on Clothes

In the second part, the female student who is considered to be the most expensive is actually the cheapest, mainly because she is in good condition:

She is in good condition and looks good no matter what she wears. Famous brands

In this sense, if you are covered in famous brands but have rough skin, hair, and figure, you will accurately reveal that you are "inexpensive" or even "full of money."

Good body shape, skin and hair often imply that this person is more "self-centered" and also implies that the overall living condition is better, which makes him more "distinguished".

Next, as mentioned before, there is also a chain of contempt between the rich and famous brands.

The brands of the really rich are often better than the workmanship of the fabrics, and despise the low-end luxury goods with big logos:

The clothes of Steve Jobs and Zuckerberg do not have logos, but they are actually very similar. Expensive

There is even a paper that studies this phenomenon and the conclusion is:

Rich people think that having no conspicuous logo is tasteful.

Really rich people should protect themselves rather than overexpose themselves. Using luxury goods to show success is considered to be "downstream in the contempt chain".

What a thesis

Andy in "Ode to Joy" wears the latest Armani styles for business and etiquette

When he was trapped in the elevator, he put on Throwing Hermès on the ground

Wearing casual clothes when going to a friend's private villa

I don't like too eye-catching brand-name cars

But the question is, why can they not be extravagant? What about the success of product blessing?

The reason many people give is that they don’t need to appear rich because they are really rich.

It’s not wrong, but in fact, you can go further.

You don’t need luxury goods to enhance your sense of success and self-confidence. In the final analysis, it is because you are successful and confident enough.

Why can Anna succeed in pretending?

Although her clothes are fake, her abilities are real. She has made real efforts and therefore has real confidence.

Through careful study of teaching knowledge, I have real materials

The students I taught also went to Yale

In contrast, although True Anna also has beautiful I have academic qualifications, but they are actually bought with money. I only know how to spend money, but my actual ability is very poor and I don’t work very hard.

When Anna’s mother praises her academic qualifications in front of others, she feels guilty:

Even if she is wearing a real brand, her beauty is real

The evolution of Qu Xiaoxiao further illustrates this point.

At first, she was covered in flashy brand names, but in the wealthy circle, she was looked down upon by others because she had bought a foreign degree and was not good at English.

Because there are no other advantages, I like famous brands very much at this time

Later, as my ability improves, my mentality becomes stable, my dressing style is obviously no longer flamboyant, and I even wear work clothes. Construction site:

Because we have other confidence points, we no longer rely on clothing

Relying on the confidence boost gained from famous brands will actually weaken our true self-confidence in the long run.

We tend to feel that other people’s respect, appreciation, and liking for us come from our external things rather than ourselves.

On the contrary, as our mentality matures, we will rely less and less on famous brands to enhance our self-confidence.

What can really improve your self-confidence and self-esteem in the long term?

Real efforts, real abilities, and the respect and self-confidence earned through quality are more difficult, but obviously more lasting.

In the final analysis, what is more noble than wearing luxury goods is turning yourself into a luxury goods.

Anna has really done it, from ability to confidence.

What are your views and experiences on luxury goods? Let’s chat in the comment area!

Assistant in charge: Mu Qing

Can’t understand or don’t understand enough? You can also watch:

—How to see people more accurately without stepping into traps?

(Part 2) / Can you tell whether you have money or not by looking at your aesthetics? / Is wealth in the world based on money or face?

—How to increase the sense of nobility?

Meng Wanzhou: How can ordinary people increase their sense of nobility / What is the essence of feeling rich / What is the appropriate level of sophistication in your dress