Generally, clothing stores will not have a strip shop sign, which prominently displays the name of the store and the products sold. In bustling commercial districts, consumers often first browse the various store signs, large and small, looking for commercial service venues that can achieve their purchasing goals or are worth visiting. Therefore, it is very important to smell a store sign with a high degree of generalization and strong appeal to visually stimulate consumers.

In our country, the materials used for store signboards have long been wood and cement. Wood cannot withstand long-term wind and rain and is prone to cracks and paint peeling off, requiring frequent maintenance. Cement signboards are easy to construct, durable and low-cost but are old in form and rough in quality, and can only be used as signboards for low-end stores. In order to adapt to the changes in the new trends of the times, today's store exterior decoration materials have begun to use thin slices of marble, granite, metal stainless steel plates, thin painted aluminum alloy plates, etc. The stone facade appears thick, stable, noble and solemn; the Jincong material facade appears bright, brisk and full of the sense of the times. Sometimes, as the seasons change. Various types of sunshade foil frames can also be placed on the facade to make the facade look fresh and lively. It can also communicate the functional connection between the inside and outside of the store, virtually expanding the commercial area.

The signboard of a clothing franchise store should be the most eye-catching place, so various decoration methods should be used to make it stand out. For example, use neon lights, spotlights, colored lights, reflective lights, light boxes, etc. to enhance the effect, or use ribbons, flags, flowers, etc. to set off the effect. In short, elegant and fresh style or strange and eccentric techniques are often the reasons for success.