1 1. Choosing an idol method In real life, people have their own objects to worship, worship or imitate, and they all have a psychological desire to be as close as possible to them, so as to obtain psychological satisfaction. This technology is aimed at people's psychological characteristics. It captures people's admiration for star idols, selects idols worshipped by the audience and conveys them to the audience with product information. Because celebrity idols have strong psychological appeal, with the help of celebrity idols, we can greatly improve the impression and sales position of products, establish the reputation of famous brands, produce unspeakable persuasion, induce consumers to pay attention to the products praised by celebrity idols in advertisements, and stimulate their desire to buy. The choice of idols can be a super female star with extraordinary temperament, or a world-famous male star attraction; It can also be a world-famous master of sports men and women. Others can also choose politicians, celebrities, artists, war heroes, handsome men and beautiful women. The choice of idols should be consistent with the character of the products or services advertised, otherwise it will give people a far-fetched feeling, which will lead to psychological rejection and thus fail to achieve the expected purpose. 12. Humor imitation is a creative metaphor. It uses the naming method of borrowing the old for the new in a meaningful way, and takes famous works of art and celebrities familiar to the general public in the world as humorous images. Through ingenious plastic performance, famous paintings and celebrities have a sense of humor, giving consumers a brand-new and peculiar visual impression and relaxed fun, and improving the advertising effect with its abnormality and mystery. This kind of expression technique puts the persuasiveness of advertisements in a humorous interest that is close to comedy, which makes people admire, laugh, never forget, and leave a charming aftertaste.