(1) "Electronization" of chain operations. In recent decades, an important aspect of the rapid development of chain operations in developed countries is the development of computer technology and communication technology, the development and application of bar codes, point-of-sale systems, and electronic transfer operating systems. , the development of electronic ordering systems and logistics distribution systems. For example, the Sears Roebuck department store in the United States has invested heavily in establishing a computer control system with hundreds of small computers and more than 50,000 point-of-sale systems working full-time, and has introduced the most advanced multimedia technology, satellite The communication network makes full use of computers to transmit various information between the headquarters and chain branches and suppliers in various places, so that all chain branches to which it belongs are under real-time control and management. Japanese chain stores have implemented computer networking between the headquarters (headquarters) and each chain store and logistics distribution center, allowing the huge chain store network to operate efficiently. Japan's "Seiyu" company has established 11 logistics and distribution centers across the country to undertake the purchase, distribution and delivery tasks of the company and other chain stores in nearby areas. Japan's "Jugao" company also uses 23 logistics distribution centers across the country to provide nearly two-thirds of its products to franchise stores. It can be asserted that with the advancement of science and technology, chain operation methods will become more modern and electronic. (2) Chain enterprises will gradually get rid of the troubles of price wars. Competition will be as follows: intensive value competition replaces extensive price competition. Enterprises in the circulation field rely solely on price, quantity, or consistently rely on entrepreneurial brands to conquer the world. Competitions such as "protracted war", "resting on one's laurels", and "fighting for preferential conditions" will be based on changes in market demand, continuous marketing innovation, brand innovation, and the development of high-value and added-value products with different profit positioning or an excellent investment environment. and other intensive competition; open competition will further replace closed competition, the supply of goods and marketing technology services in the circulation field will arise from interdependence, and domestic circulation competition will further reflect the global competition of tangible and intangible assets. Open competition that combines elements organically; competition among specialized chain enterprises armed with information will replace traditional comprehensive competition. In the new century, when information circulation precedes commodity circulation, circulation companies will further innovate the concept of competition and establish the concept of "managing customers" for consumer demand, thereby obtaining "outpost information" and focusing on main business operations to occupy the market. share. (3) Modern shopping malls will quietly emerge in big cities, and foreign capital will be injected into the construction and management of shopping malls. Chain-operated specialty stores, professional stores, large comprehensive supermarkets, etc. will become the best investment targets for modern shopping malls. (4) The construction and renovation of commercial streets will become one of the measures for large cities to enhance their urban competitiveness and move towards internationalization, and will be valued by local governments. Commercial streets will see the phenomenon of mutual investment, mutual construction, mutual management, and mutual procurement. Commercial streets with reasonable layout and many outlets will become the best choice for the development of network economy, and then the concept of chain operation management will be introduced. (5) "Integration" of chain operation types. In the competitive development of retail formats, medium-sized supermarkets and convenience stores, which mainly deal in fresh goods and food, will become a good shopping place to improve the quality of consumers' lives as consumer demand changes, and will further compete with large comprehensive supermarkets. It has formed a competitive situation with some catering industries. In addition, large-scale professional stores with various products will show greater development and form a relationship with department stores that is both competitive and involved. (6) The development space of chain operations is “exploding”. Strong alliances between chain companies, cross-regional and cross-provincial mergers and acquisitions, etc. will continue to occur. my country will have truly national large domestic chain companies, and will form a more obvious confrontation with foreign joint ventures. (7) The development of e-commerce will favor chain-operated enterprises through a more pragmatic "supply chain management" or "providing third-party platform services" approach, and will be further developed to create a certain competitive atmosphere. (8) The further development of the foreign-invested chain retail industry will put distributors with traditional operating methods in a more passive position. Therefore, it is necessary to deepen reform, expand opening up, restructure, improve policies, and establish regulations and systems in the circulation field. Seems more urgent. (9) The further implementation of the national housing reform policy will promote the development of decoration, renovation, and building materials supermarket chains, and will also promote the upgrading of durable consumer goods such as household appliances and kitchens, thereby driving the development of related industries. College Student Entrepreneurship Network (10) Smart merchants see business opportunities from the census results, which leads to a trend of industry and commerce, and merchants and farmers joining forces to jointly develop new products or create new marketing methods. The chain operation method will become more "favored". (11) The competition for management talents among chain enterprises will become the core of the market competition between Chinese and foreign chain enterprises. Professionals who understand trade, finance, law, modern management, modern marketing, professional foreign languages, or both business operations and computer applications will be particularly favored by Chinese and foreign chain operations. (12) my country’s backward circulation infrastructure will be taken seriously by relevant government departments and will receive corresponding policy support. At the same time, the government will also pay attention to the role of circulation in guiding production, guiding consumption, accommodating employed people, and promoting national economic development.

(13) The chain operation method will further promote the mutual penetration of industrial and commercial capital, which will be mainly manifested in: the manufacturing industry will develop exclusive chain stores based on brands; commercial enterprises will develop professional chain stores to attract famous domestic and foreign brand companies to cooperate with them. The penetration of industrial and commercial capital will promote the effective use of chain operation resources. The "intangible assets" of successful chain operation enterprises will be more useful and even be regarded as "investment means" to develop. Entering the 21st century, competition in my country's retail market will become more intense. Developing chain operations and expanding scale is the only way to enhance the core capabilities of circulation companies and achieve sustainable development.