In the fashion world, there are more "image ambassadors", more like using the influence of stars to promote and display brands.
Related information:
Brand spokesperson > brand image ambassador > brand friend > brand experience officer; The higher the level, the higher the requirements for the influence of all aspects of the star's data image, and the responsibilities and obligations assumed, the position in the circle, and the cost of endorsement are completely different.
The next floor is the best friend. Relatively speaking, the burden on brand girlfriends is not so heavy. All they have to do is bring the goods! In most cases, stars who have the title of brand girlfriends will take brand products to participate in various publicity activities. The brand will achieve brand exposure through the influence of the stars themselves, and the stars will also use the brand aura to enhance their popularity.
The next level is the experience officer, which can't be counted as endorsement category. It can be understood as brand promotion with the help of the influence of stars, but it is slightly higher than general promotion. It is usually a short-term authorization of three months.