The offline press conference was cancelled, and major car companies moved the press conference online one after another. Independent brands were the most active, but the effect was still controversial. It has become a consistent problem for domestic and foreign brands to show heavy new cars to consumers in what form. As the domestic consumer market tends to be stable, the new car launch conference may also usher in the day of China's recovery earlier. Only for many joint venture brands, the delay of overseas products and the problems of supply chain system will affect the normal release progress to some extent.
In March, there were 39 new cars on the domestic passenger car market, including 5 brand-new models and 33 modified models.
Jietu X70M
Gateway X70M and Gateway X70 are quite different in front design. The front face adopts a three-banner air intake grille, which is connected with the headlights on both sides, increasing the visual extensibility of the whole vehicle. On the side, there is no obvious difference between the new car and the current JX70, and the tail is equipped with bilateral exhaust decoration. In terms of interior, the new car also continues the design of the Gateway X70, and the 12.3-inch screen has built-in functions such as reversing image, Bluetooth and Baidu CarLife.
As a medium-sized SUV, the Gateway X70M did not choose to face the same market in product positioning. On the contrary, the price is placed in the mainstream of compact SUVs in a lower range and a larger market. In the market competition, the price may become a big killer. It should be noted, however, that the strategy of "using big ones to beat small ones" will certainly attract good attention, but the lack of safety aspects such as passenger airbags, head and knee airbags and ESC will leave great hidden dangers for consumers' car safety. If Jietu ignores the essential guarantee of automobile safety for the sake of market and cost, the higher the attention in the future, the more hidden dangers it may leave.
Jetta VS7
Jetta, as a sub-brand of Volkswagen brand, also enjoys a high degree of * * * with Volkswagen in terms of technology. Jetta VS7 was born in Volkswagen's latest MQB transverse engine platform, which also gives it the same product quality as Volkswagen Tan Yue and Tiguan L.
In terms of appearance, Jetta VS7 retains the consistent family-style design style on Jetta VS5. The front face adopts hexagonal matrix air intake grille, and the side design is relatively simple. The unpainted bottom edge of the side is connected with the rear bumper, showing a good sports style. Jetta VS7 adopts a large number of straight-line designs in the interior, and its overall style is simple, and many parts are common with the public.
Since Jetta was "resurrected" in the form of a brand last year, Jetta abandoned the image of "standing up" that year. Just half a year? VS7, VS5 and VA3 have gradually created the youthful tonality of Jetta brand in the new era. Of course, as the most entry-level brand of Volkswagen, the same product platform and * * * exclusive product configuration will make Jetta VS7 bring troubles to higher-level products such as Tan Yue. In the future, we need to further observe how the differentiation between brands will be more accurately reflected in the public.
Lincoln adventurer
As the first model after Lincoln's localization and Changan Lincoln's listing, Lincoln Adventurer is positioned as a compact SUV, and the new car will also be the successor of Lincoln MKC in China market.
Domestic adventurers continue the design of overseas version, with the front face maintaining the family-style front face of starlight air intake grille and split LED headlights on both sides, showing the heavy atmosphere of Lincoln family models. The proportion of the side of the new car is very elegant, which is in sharp contrast with the stability of the front. The B-pillar adopts a backward black suspended roof design, and the whole car looks young and full of breath. Lincoln brand's iconic through LED taillights are still used at the rear of the car, and the bilateral * * * double-out once again adds a sense of movement to the new car. As for the interior, domestic adventurers have shown their sincerity to China consumers. On the compact SUV, leather, piano paint decorative board, wood decorative board, chrome-plated material and leather stitching create a full American luxury. In addition, the new car is equipped with a 12.8-inch large horizontal screen and built-in SYNC+ system, but it seems that Lincoln has not grasped the essence from the aspects of placement and integration into the central control.
As we all know, compact SUV has become one of the most competitive market segments in China. Not only independent brands are fighting fiercely at the level of10-15,000, but luxury brands are also filling the price range of 200,000-300,000 yuan without exception. As Lincoln's first domestic model, it is not difficult to see Lincoln's determination and desire to expand the China market from the perspective of adventurers. As far as the adventurers are concerned, their products are strong enough for them to easily join the competition in the luxury compact SUV market, and it is also expected that Lincoln's sales and brand power in China will reach a new level.
However, Lincoln had previously expressed his beautiful vision of putting three domestic models into production within three years, but he should have become a well-known adventurer in China and was very dependent on the market. However, due to the epidemic, it seems a bit dumb now. China, which is in the post-epidemic stage, may be able to turn the impact of the epidemic into an opportunity to rapidly expand the market if Changan Lincoln can show more characteristics in the market and the service side in the face of the release potential of market consumption demand.
Nezha u
It's been a year since Nezha U appeared in March last year. Although Nezha opened the pre-sale of this product early, as long as the product is not listed, consumers' hearts will be more entangled. Looking back at the product strength of Nezha's first product, N0 1, as one of the new forces in car making, Nezha at that time did not bring too many surprises to consumers.
With the continuous enrichment and detail exposure of Nezha U in the product end in the past year, the concepts of transparent A-pillar and intelligent cockpit have brought Nezha brand back to consumers' field of vision. Nezha U is positioned in a compact SUV and has adopted a brand-new design language. The closed front middle net is divided by a penetrating light strip, and the light strip is equipped with an interactive breathing light to increase the recognition. The high waistline design of the two-color body and side makes the new car look sporty. The multi-level outline of the tail is not embellished with too many elements. The interior shape is relatively simple, but the introduction of multiple LCD screens makes the cockpit full of technology. The A-pillar OLED flexible screen is one of the biggest selling points in the new car. Through the camera outside the car, the driver will fully grasp the field of vision outside the blind area of the A-pillar inside the car. But in practice, this function is just like the rearview mirror of streaming media in recent two years, which needs consumers to adapt.
According to the pricing range of Nezha U, many pioneers of this level of compact pure electric SUV have gained a firm foothold. Moreover, after Nezha U enters the market, it will not only face direct competition from Tucki G3 and Weimar EX5, but also face traditional brands such as BYD and Geely, and many "oil-to-electricity" models are already eager to try. As one of the few brands upgraded from entry-level products in the new car-making forces, Nezha U is bound to be at a disadvantage in brand power. However, with less investment in the early stage, Nezha has kept more capital "ammunition" in the new round of fighting for the Forces nouvelles. In the face of many new forces entering the weak period of "insufficient materials", it is worth looking forward to how Nezha will exert its strength in the future.
SAIC· clayway is smart
SAIC CLEVER is positioned as a miniature pure electric vehicle, and the new car is expected to be sold through the channels of Roewe and MG. The new car adopts closed front grille design, and the front and rear lights adopt circular design, which conforms to the lovely style of the whole car. In addition, the head and tail of the vehicle have also joined the corresponding C-shaped design. The rear tailgate is designed with the upper part upturned to make the vehicle more interesting. In the interior part, new car accessories and design elements are relatively novel, but the configuration is not brilliant. In addition to the remarkable color matching leather sports seats, simple pointer instruments and black-and-white screen radios, as well as knob-type manual air conditioners, all give people a sense of "Renaissance".
In the domestic market, the mini pure electric vehicle market has always been the highlight of the new energy market. Although mini-cars are often not as widely applicable as those with higher positioning, short-distance transportation and compact posture also protect mini-cars from the impact of cross-border competing products, and there is also a high demand in the entry-level automobile market. Looking at the mainstream products in today's mini-car market, distinctive design elements have almost become the main competitiveness of this level of products. CLEVER is clever in the interior of the whole vehicle, but he tries his best to save costs in the configuration that consumers don't care so much about. It is not difficult to see that SAIC wants to get back the market share it once lost on E50. However, in terms of cruising range, there is a certain gap between the new car and competing products such as Chery Ant and BYD e 1.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.