Xiaoxiang morning herald has a wide coverage of men and women: 28.0% of male residents and 22.5% of female residents read xiaoxiang morning herald, which shows that xiaoxiang morning herald is widely loved by people of different sexes.
Xiaoxiang morning herald is widely read by residents of different ages: the proportion of residents of all ages reading xiaoxiang morning herald is higher than that of other major newspapers in the same city, especially those aged 25-34. It can be seen that xiaoxiang morning herald's influence among young and middle-aged people is very deep.
Newspapers that people with higher education in xiaoxiang morning herald like to read: In Changsha, 3 1.2% of people with higher education are readers of xiaoxiang morning herald, which is several times that of other newspapers. It can be seen that people with higher education have the highest recognition of xiaoxiang morning herald.
More readers in xiaoxiang morning herald have full-time jobs: 53.0% of readers in xiaoxiang morning herald have full-time jobs, which is higher than the corresponding proportion of ordinary residents. At the same time, nearly 30% of Changsha citizens who have full-time jobs are readers in xiaoxiang morning herald. Therefore, xiaoxiang morning herald has the highest influence among groups with independent economic capacity.
There are a large number of high-income people in xiaoxiang morning herald: 34.0% of the people with a monthly income of 8,000 yuan or more are readers in xiaoxiang morning herald. This shows that xiaoxiang morning herald has attracted a large number of people with high independent consumption capacity.
The proportion of active readers in xiaoxiang morning herald is high: in the two types of active readers and passive readers, the possibility and effect of active readers' contact with newspaper advertisements are usually much greater than that of passive readers. The proportion of active readers in xiaoxiang morning herald is as high as 73.6%, much higher than other major newspapers in the same city, which provides a strong guarantee for better advertising effect.
Xiaoxiang morning herald has a high proportion of loyal readers: the proportion of loyal readers in xiaoxiang morning herald reaches 96.8%. On the one hand, it reflects the strong attraction and high loyalty of newspapers to readers; On the other hand, for sustained and long-term advertising, this kind of target group will contact advertising more frequently and the advertising effect will be better.
Xiaoxiang morning herald readers read carefully: 27.4% of xiaoxiang morning herald readers read almost all pages, which is the highest among the major newspapers in Changsha, indicating that xiaoxiang morning herald readers have a high degree of recognition of newspaper contents. Therefore, the advertising information of each page is easier to be contacted and digested by readers, and the advertising effect is also strengthened accordingly.
Summary:
Xiaoxiang morning herald readership: xiaoxiang morning herald's readership in Changsha is 460,000, with an average reading rate of 25.4% per issue, which is 2.03 times that of Changsha Evening News and 7.94 times that of Sanxiang Metropolis Daily.
Composition of readers in xiaoxiang morning herald: Among residents of different genders and ages, the coverage advantage of xiaoxiang morning herald is very obvious. The coverage rate of residents with high education, high income, high consumption and full-time jobs is several times higher than that of other newspapers.
Xiaoxiang morning herald readers' reading habits: xiaoxiang morning herald readers have strong reading initiative, high loyalty and comprehensive and meticulous reading, which effectively ensures the effect of advertising communication. Compared with other major newspapers in the same city, xiaoxiang morning herald has a strong reader exclusiveness and irreplaceable unique advantages.
Lifestyle of readers in xiaoxiang morning herald: Readers in xiaoxiang morning herald are easily influenced by advertisements, and at the same time, they can also influence others. They are both recipients and disseminators of advertisements.
Xiaoxiang morning herald readers' advertising attention and product consumption: The consumption behavior and tendency of xiaoxiang morning herald readers reflect that the newspaper has obvious advertising value advantages in many industries such as real estate, automobiles, home appliances and home appliance stores, shopping malls, finance, plastic surgery, medicine, tourism, communication, education and training.