Question 1: What are mission, vision and values? The first thing that is put forward is the vision of enterprise development. ”

The so-called vision refers to the future direction that is formulated by internal members of the organization and obtained through team discussions to obtain a consensus of the organization’s consensus.

< p> The organization must combine personal values ??and organizational purposes.

Through the trilogy of developing vision, aiming at vision, and implementing vision, we can build a team, move toward organizational success, and maximize the strength of the organization. < /p>

Generally speaking, corporate visions mostly have forward-looking plans or pioneering goals, which serve as guidelines for corporate development. Many outstanding companies in the world have one common characteristic, which is emphasis. The importance of corporate vision, because only by relying on vision can we effectively cultivate and inspire everyone within the organization, stimulate personal potential, motivate employees to do their best, increase organizational productivity, and achieve the goal of customer satisfaction.

Three questions must be answered when formulating a corporate vision:

The first question: In what geographical scope do you want the company to develop in the future?

The second question: Do you want the company to develop in the future? In what industry field do you operate?

The third question: What kind of status do you want the company to achieve in the above two scopes?

Vision is the ultimate vision of the enterprise. The state of existence. The vision may not be realized in a lifetime. For example, they may not become the largest Chinese fast food company in the world, but they have to put forward this vision and guide everyone to work towards this vision.

Philosophy always revolves around the value of human existence, the purpose of existence and how to exist more meaningfully. The same is true for enterprises. Forward-looking enterprises always need to examine the purpose of their existence, what is the value of existence and how to exist. It is to tell people "what the company is" and tell people what the company will become. This is an expectation and description of the future development of the company.

Only by clearly describing the vision of the company, employees, society, and society will be affected. Only investors and partners can have a clearer understanding of the enterprise. A beautiful vision can inspire people's inner inspiration and inspire strong cohesion and centripetal force.

Vision is part of strategic planning. , but it is not the same as strategic planning.

If a vision is a goal that can be fully realized immediately, then it can only be said to be a strategic goal, not what we call a vision. The logic goes like this: “You are what you want to be, so you can be. "If you reverse "What can you be, so what do you want to be", you will lose the appeal of the vision.

Therefore, what we need to pay attention to is whether the vision can often make your blood boil, or even make you burst into tears. , can it often keep you awake at night, and can it give you a passion and an impulse to share it with your employees? If not, you should consider revising the vision of the company!

After establishing the corporate vision, the next question must be answered: What is the mission of the company?

The mission is to specifically define all aspects of the company in the entire social and economic field based on the corporate vision. The scope and level of business activities specifically describe the company's identity or role in social and economic activities. It includes the company's business philosophy, corporate purpose and corporate image.

Five questions must be answered when formulating a corporate mission. Questions:

The first question: What does the company want to provide to consumers (or customers)?

The second question: What does the company want to create?

< p> The third question: What does the company bring to its partners?

The fourth question: What does the company bring to its employees?

The fifth question: What does the company bring to its shareholders? What?

Therefore, the first three paragraphs of strategic planning are to solve this problem: unify the vision, mission, and values, and let the whole company work together with the same philosophy

< p> Finally, these must be implemented at the execution level. We cannot set very ambitious goals but cannot find a path to achieve them. This path is the five- to ten-year strategic plan of this catering company. The plan is described as follows:

Based on the above company’s vision, mission, and values, the company’s management, after careful consideration, agreed that in order to achieve the above ambitious goals, a marketing management system with the brand as the core should be established externally. , internally establish an organizational management system with quantitative management as the core, and the establishment of the new system requires the completion of a series of important transformation tasks in the next five years.

The first step is to manage opportunities. , transformed into management of capabilities;

The second step is to transform from a business idea with product sales as the core to a business idea with brand management as the core;

The third step is to Regional management has been transformed into unified management of franchise stores and direct stores across the country.

Just like this, the future goals are made clear step by step... >>

Question 2: What is the difference between vision and mission? Can you give me an example? Case study to illustrate? To put it simply, the mission is the value of the company's existence, that is, what the company wants to do, and the vision is the state that the company hopes to achieve. Vision is an ideal, and it is a development blueprint set over a long period of time; the mission is the responsibilities, the content of pursuit, and the meaning of efforts in the context of the vision; the goal is to achieve the vision and complete the mission , a stage mark with measurable effects that can be effectively achieved within a certain time limit.

For example, Vanke’s vision is to become the leader in China’s real estate industry, and Vanke’s mission is to build unlimited life.

Xiao Ming

Nationality: Chinese

Vision: to become a great scientist

Mission: to use my personal wisdom and diligence to promote The development of science and technology makes the greatest contribution to the motherland and people! (Salute to the national flag as a Young Pioneer)

Target: Key primary schools -> Key middle schools -> Tsinghua University, Peking University -> Go abroad...

Question 3: Vision, mission, and values ??are each What, what is the relationship between the three? Vision is the state pointed by the goal\results such as: everyone gets what he deserves Mission is the positioning of the meaning of life of a person or organization, such as: allowing more people to gain a sense of success\happiness values ????are guided by the vision\is mission-driven The basis for handling various contradictions in the process of action, such as: song creation must serve the society

Question 4: Briefly describe the relationship and differences between mission, vision, and goals. Enterprise strategic management 5 points Enterprise strategic management The relationship between Dingzhong's vision, mission and goals is the core of strategic management planning. With clear organizational goals, the direction and purpose of corporate strategic management planning will suddenly become clear.

Question 5: What are the values, vision, mission and purpose of the company? The following information is reproduced for reference only:

Corporate values ??refer to the value orientation of the company and its employees. It refers to the basic beliefs and goals pursued by enterprises in the process of pursuing business success. Philosophically speaking, a value is an idea about the usefulness of an object to a subject. Corporate values ??are the ultimate judgment on the meaning of the company that is unanimously agreed upon by all or most employees of the company. Corporate values ??In short, corporate values ??are the choices made by corporate decision-makers on the nature, goals, and business methods of the company. They are the common concepts accepted by employees. No matter how society changes, products will become outdated, markets will change, new technologies will continue to emerge, and management fashions will change rapidly, but in an excellent company, corporate values ??will not change, and they represent the reason for the existence of the company.

Corporate values ??refer to the basic beliefs and goals pursued by an enterprise in its pursuit of business success. Western corporate values ??have roughly gone through three stages: maximum profit values, business management values, and corporate social mutual benefit values. Contemporary corporate values ??are a type of corporate values ??in Western society that emerged in the 1970s. One of its most prominent features is people-centered, that is, people-oriented.

Modern theory believes that the values ??of a complete corporate culture include the following contents:

1. The values ??of a company should be that shareholders, management personnel, employees and customers all benefit.

2. We should attach equal importance to individual results and collective results, and we should not sacrifice one result for another.

3. No matter how good personal goals and organizational goals are, they will be difficult to achieve if they cannot get the support and cooperation of relevant departments and personnel. Therefore, full mutual consultation and coordination between relevant departments and personnel is very important.

4. The three most common values ????for management personnel, namely strictly observing delivery dates, reducing costs, and ensuring quality, cannot be compromised under any circumstances. If these three items cannot be achieved at the same time and the priority needs to be decided, the first is to strictly adhere to the delivery date, the second is to ensure quality, and the third is to reduce costs. Reassuring delivery time and reliable quality are now new non-price competitive forces, and their importance is increasing day by day.

5. Customer opinions may not always be correct, but there are always more correct parts than incorrect ones. Customers are the lifeline of a company, so companies should treat customers correctly.

6. Spontaneous honesty is one of the most important human values.

Corporate vision: It reflects the position and belief of the entrepreneur. It is a concept in the minds of the top managers of the company and their vision for the future of the company. It is a lasting answer and commitment to "what do we stand for" and "what kind of company do we want to be?" The corporate vision also constantly inspires the company to move forward bravely and strive for progress. What is corporate vision? It refers to the long-term aspirations and future status of the enterprise, the blueprint for organizational development, and reflects the eternal pursuit of the organization. Corporate vision is the embodiment of the company's development direction and strategic positioning. It focuses on eight major areas of corporate management and quickly improves the CEO's own leadership and management capabilities to achieve the purpose of promoting corporate growth.

Corporate Vision: Just like a person, everyone will make a plan for themselves and what kind of person they hope to become. The same is true for enterprises. In the development strategy of the enterprise, there will also be a corporate vision, which is to lead all employees of the enterprise to develop the enterprise into the goals and achievements it wants to achieve!

Sense of mission: Just like individuals, everyone has a sense of mission in society. So the purpose of companies instilling this kind of thinking into their employees is to connect with the company's culture so that employees will be motivated within the company. The sense of mission of an enterprise is generally reflected in the efforts and contributions it makes to society and its employees! Once a person has a sense of mission, he will be very serious and hardworking no matter what he does!

Purpose: It is also part of the corporate culture. For example, a company must instill a standard for its products and customer services. Simply put, a company's slogan can be regarded as its purpose. This is very important for the company's external image. Let others feel that this company is serious about doing things, standardized, etc.

They are all connected. For the establishment of an enterprise, corporate culture is very important as the foundation and the soul of an enterprise! For the above points, this culture will permeate all employees within the entire enterprise, which will be of great help to the development of the enterprise, image building, employee quality assurance, etc. The essence of an enterprise!

Question 6: What are the differences and definitions of company mission, vision and purpose? Corporate vision: It is the state\result indicated by the goal. Just like people, everyone will make a plan for themselves and what kind of person they hope to become. The same is true for enterprises. In the development strategy of the enterprise, there will also be a corporate vision, which is to lead all employees of the enterprise to develop the enterprise into the goals and achievements it wants to achieve!

Sense of mission: It is the positioning of the meaning of life of a person or organization. Just like individuals, everyone has a sense of mission in society. So the purpose of companies instilling this kind of thinking into their employees is to connect with the company's culture so that employees will be motivated within the company. The sense of mission of an enterprise is generally reflected in the efforts and contributions it makes to society and its employees! Once a person has a sense of mission, he will be very serious and hardworking no matter what he does!

Purpose: It is also part of the corporate culture. For example, a company must instill a standard for its products and customer services. Simply put, a company's slogan can be regarded as its purpose. This is very important for the company's external image. Let others feel that this company is serious about doing things, standardized, etc.

From the above description, we can distinguish the differences between the three. However, they are all related. For the establishment of an enterprise, corporate culture is the foundation, very important, and the soul of an enterprise! They will run through all employees within the entire enterprise and are of great help to the development of the enterprise, image building, employee quality assurance, etc. The essence of an enterprise!

Question 7: How to understand corporate vision and corporate mission 1. When many companies design and display their corporate vision and corporate mission, they often fail due to inconsistent understanding, definition and recognition of the concepts. The corporate mission that appears in Company A is similar to corporate vision or corporate purpose in Company B. In terms of using corporate vision and corporate purpose, some use corporate vision and some use corporate purpose. In fact, the connotations of these two words are It is the same as the denotation, except that the word "purpose" is a common or old word that we are accustomed to and have used for many years, while "vision" is only a "new" word that has become fashionable in recent years.

2. In a certain enterprise, the corporate mission and corporate vision are both stated, but because the designers or corporate employees who designed the corporate vision and corporate mission do not have a clear understanding of the corporate vision and corporate mission, especially It is the inability to clearly understand the differences in the definition scope of corporate vision and corporate mission or the questions to be answered. There are many companies that have a lot of overlap in corporate vision and corporate mission. Employees could have simply and concretely understood and The remembered corporate vision or corporate mission becomes somewhat vague, causing employees to become bored and resistant to the company's cultural concepts.

Therefore, in order to truly explore, refine, apply and give full play to the cultural concepts of corporate vision and corporate mission, it is necessary to specifically analyze and understand the similarities and differences between corporate vision and corporate mission, as well as the relationship between them:

1. Corporate vision and corporate mission are both conceptions and assumptions about the future development direction and goals of an enterprise. They are both prospects and longings for the future, precisely because both are prospects for the future. The most common point is that people can easily understand it as one meaning or concept. Therefore, corporate vision and corporate mission often appear to be interchangeable or mixed between many different companies or within one company. The author believes that when a company is designing and displaying corporate culture concepts, if most employees of a company cannot understand the difference between the concepts and connotations of the two more accurately and clearly, it is best to choose a concept that is related to the future development of the company. Cultural concept, or corporate mission, or corporate vision.

For example: When I was designing the corporate culture concept for Anhui Hewei Group, in order to avoid conflicts or difficulty in remembering the corporate vision and corporate mission among the employees of Hewei Group, the method we adopted was: only use the corporate mission A concept is used to design or explain the future development direction, goals, objectives, and mission of Hewei Group. The corporate mission is further broken down into three aspects: "social mission", "economic mission", and "product mission". In this way In the future, it will be clear for employees to understand the cultural concepts about the future of the company.

2. If an enterprise must express its corporate vision and corporate mission separately in order to clearly explain and design its future development direction and goals, and to motivate and guide employees, then it must first Reach a unified understanding and recognition of the concepts and differences between corporate vision and corporate mission, especially the differences between corporate vision and corporate mission.

Corporate vision refers to the company’s long-term development direction, goals, objectives, self-set social responsibilities and obligations, and clearly defines what the company will look like in the future society. The description of its “look” is mainly It is expressed from the perspective of an enterprise's influence and contribution to society, its ranking in the market or industry, and its economic relationship with groups associated with the enterprise. The main consideration of the corporate vision is to stimulate, guide, and invest the groups with economic interests such as input and output in the enterprise, so that groups that directly invest capital in the enterprise, employees who invest their wisdom and life, and environmental resources invest Institutions and other organizations generate long-term expectations and realistic actions, so that these groups and subjects can feel the realization of social value through the fulfillment and realization of corporate missions, and at the same time, the development of their own interests is guaranteed and realized.

The corporate mission is based on defining the concept of corporate vision. At this time, the corporate mission must be specifically defined to answer the scope or level of the company's business activities in the economic field in the whole society, that is to say , the corporate mission only specifically expresses the economic identity or role of the enterprise in society. In the social field, what does the enterprise do according to its division of labor, and in which economic fields does it contribute to society. The corporate mission mainly considers the economic behavior and behavioral effects of the supply and demand relationship in a certain aspect in the target field, specific customers or social people.