Since Tainan, the territory has gradually expanded to Taichung and Taipei, which is a rare development territory for medical and aesthetic circles. A young man with a non-medical background, with unique ambitions, set foot in the medical beauty industry and let his professional achievements bear fruit. As the second generation operator of a medical plastic surgery group, he examines his career and living environment from a unique perspective. He is Chen Zhenghan, one of the managers of plastic surgery clinic. Every step of your career begins with service. More than 20 years ago, Chen Zhenghan's father, the founder who was born as a surgeon, re-examined the medical atmosphere in Taiwan Province Province from the perspective of a professional doctor. He found that people in Taiwan Province Province were gradually changing the mode of seeking medical consultation, and the mode of triage was replaced by large hospitals. Even if everyone has to go to a big hospital with a small cold, the survival of a small clinic has become a big problem. At the same time, the medical beauty industry has sprung up in Taiwan Province. In order to serve more people with medical technology, the first sound medical beauty clinic took root in Tainan. The reporter is very curious. More than 20 years ago, why did the Chen family first choose Tainan, which was not very international? Chen Zhenghan's answer is very special. He told me: "Tainan is a very different market environment. Although it is not as fashionable as Taipei, it is not as fast to accept new things as Taipei. We often see Taipei people chasing new things, but Tainan people are not. If they accept a hospital, they seldom change it. In other words, the brand loyalty of Tainan people is greater than that of Taipei people. Because of this, we feel that as long as the service is done well and the guests feel at home, they can stand in this environment. If what happened in Tainan is based on local understanding and feelings, then what kind of opportunity can make the voice gradually expand from journey to the south in Tainan to Taichung and Taipei? Chen Zhenghan believes that it is still service. Of course, just entering Taipei, there are also many problems that plague him. For example, many clinics can reduce prices, but there is no way to increase them. So he went deep into the market and finally found that the problem was still in service. " We know that as long as we survive in the market, price must be the most effective way to lure consumers. But sometimes the price is only superficial. For example, many organizations that fight low prices charge extra for laser washing and linen. After the whole course of treatment, the guests may not really save money. In my opinion, this service model is not good, and guests will feel very bad after doing it. Knowing the rules of the game, we decided to win by service. For example, in the cold winter, washing is actually a very uncomfortable thing. In view of this, we specially provide warm water when washing in winter, so that everyone will not feel cold. When talking about the details of these interactions with the guests, Chen Zhenghan's eyes revealed the warmth that some male operators rarely have. Perhaps it is this warmth that allows him to think of the guests from the angle of the most temperature. Non-professional background can also do medical beauty well. Chen Zhenghan mentioned his father several times in the interview, the founder of the sound plastic surgery clinic. Born in a natural group, he did not follow in his father's footsteps to study medicine, but entered the law department of Soochow University. Why does a person without medical background still step into this industry? Chen Zhenghan's reason is very special. He said, "Many people know that medical disputes often occur in the medical and beauty industry in Taiwan Province Province, and they will come back to do it that year. I mainly want to protect my father with my major. He believes that many disputes between doctors and patients are due to insufficient communication in advance, especially medical beauty. Because everyone's cognition of beauty is different, the postoperative effect may make the guests dissatisfied, and finally it will be solved through legal channels. In order to save his father from legal disputes, he provided full communication with the guests from a professional point of view, so that the guests could know the whole process and postoperative effect in great detail before operation. In his view, nip in the bud is the best solution. In addition to the fundamental starting point of his career, Chen Zhenghan is particularly involved in a wider range of related work. Every time I walk into the voice, I feel less like a clinic. From the overall decoration to the furnishings, it is more like coffee in a hotel. At this point, Chen Zhenghan smiled and said that the space design in the store was all from my hands. He has a good taste in fashion. He said, "What is the most comfortable thing for us to travel every day? I think I went back to the hotel. The hotel is the warmest place in a strange environment, so I used some design elements similar to boutiques or restaurants to create a colder imagination different from previous clinics, and on the one hand, it can also reduce the nervousness of guests when consulting. In addition, I think the first purpose of people who come here is to make themselves more beautiful, so the first impression is very important. Let the distinguished guests be in a space full of "beauty" and have a relaxed and happy mood. Looking forward to the future of Taiwan Province Province from a professional perspective Although it is not a medical major, perhaps it is because of the non-professional background that Chen Zhenghan has a broader vision to look at the development status of the medical beauty industry in Taiwan Province Province and analyze the unique advantages of Taiwan Province Province compared with the fierce international environment. When the editor asked about his impression of the medical beauty industry in neighboring countries, Chen Zhenghan said pragmatically that the medical beauty market in Japan and South Korea did develop earlier than that in Taiwan Province Province, and some technologies were newer than that in Taiwan Province Province. But specifically, in recent years, there has been a mixed trend of medical beauty and plastic surgery in South Korea. Is the acceptance of the same plastic surgery model really that high? Looking at this problem, Chen Zheng Han objectively analyzed: "Frankly speaking, South Korea's plastic surgery technology is indeed superior to ours in some places, because of market demand, their technology and course of treatment are also very fast. However, did you find the problem? It is also an oriental face. Why can you tell who is Japanese? Who is Korean? Who is from Taiwan Province Province? The reason is that even with the same yellow skin and black hair, people everywhere still have their own characteristics. In this case, when doing medical beauty plastic surgery, we still have to uphold the principle of maintaining our own characteristics, so as not to appear abrupt and strange. In my opinion, doctors in Taiwan Province Province are smarter and know how to help their guests achieve their beautiful goals in the most natural way. When talking about the future development of the medical and beauty industry in Taiwan Province Province, Chen Zhenghan said firmly that the future development will be more and more vigorous. Take Taichung, where the medical and beauty industry has sprung up in recent years, for example, because of the sharp rise of the real estate market and the fact that more and more international groups have moved their branches to Taichung, the whole regional economy has become more active, thus making more and more high-income groups begin to have the demand for medical and aesthetic plastic surgery. He believes that in the future, a new wave of economic trends may emerge when mainland capital comes to Taiwan Province Province, which will definitely promote the medical and beauty market in Taiwan Province to have a better prospect. Planning writing/Cao Qi. Photo courtesy/sound plastic surgery clinic subscribes to the healthy Aloha audio-visual channel, which makes it easier to read health knowledge and pay attention to your health every day! Line @ ID: @:/beauty/article/19311/Chen Zhenghan embarks on a journey of beautiful transformation Keywords: No.96, Medical Beauty Fashion, Chen Zhenghan, Perfect Plastic Surgery Clinic, Surgeon, B.