As for consumerism routines, there is a good explanation on Zhihu. The foundation of consumerism lies in what you consume, not what you need. Everything serves consumption.
The consumerism trap encourages us to consume and overdraw our savings. It puts this idea into your mind and changes your consumption habits without leaving a trace. It tells you to live a refined life and enjoy yourself in time. , enjoying the present is to encourage you to consume and spend money without restraint.
To put it simply, Versailles, excessive consumption in advance, earning money only if you know how to spend it, women should be kinder to themselves, and having affordable brand-name luxury goods to live a refined life are all often cited. Brainwashing arguments used by consumerism to lay traps. Next, let’s talk specifically about what consumerist routines targeting girls we need to be wary of?
1. Women must be kind to themselves
Most anxiety-inducing ads feature young women, who are the main targets of advertisers. "Threatening" them to rely on consumption to increase their attractiveness, otherwise they will never get married.
2. Women must dress up and make up carefully
This type of consumerist routine encourages women to put on make-up in order to be exquisite and beautiful, thereby launching various types of eye shadows, face creams, powders and lipsticks Let women change their makeup to meet the aesthetic needs of modern people. At the same time, we need to change our hair style and promote various care products, hair dyeing and perming.
3. Women must manage their appearance
Female bodies are inherently imperfect and require hard work to change to achieve a young and beautiful state. If you want to get a toned and slim body, you have to use the technical assistance provided by the market, such as beauty, yoga, fitness products, etc.
4. Every woman should have it
In the world of cosmetics advertising, people’s bodies are full of problems that need to be solved, such as wrinkles, spots, dark circles, and fine lines. lines, etc., and their products are a panacea to solve these problems and a panacea to uncover the veil of beauty.
5. Own it and you can become her
Advertising not only sells luxury and enjoyment, but also sells romance. Advertising no longer focuses on the product itself, but rather praises the "psychological utility" of the product, that is, the benefits the product can bring to society and people.
6. You have a unique vision
For those who are keen on collecting to show their knowledge, taste and high-end personal taste, and show their "true self".
7. Who you are depends on what you buy
You show your social identity by using specific products and services. This type of product is mainly reflected in women's luxury goods.
8. It’s the last one. If you don’t buy it, it will be gone.
Merchants constantly disrupt the shelf display to make the products look very popular, giving people the impression that they will be sold out or sold out tomorrow. The feeling of being taken off the shelves. Girls generally have the mentality of impulsive consumption. When they see that the product is selling so well, they rush to buy it. Then they fall into the trap of the merchant.
9. What you give your children must be the best
Children have become the objects of women’s investment, and naturally they have also become the target of the market. Taking my own case as an example, no matter how expensive the education annuities, training courses, and summer camps for children on the market are, as a mother, I will recognize the business philosophy of providing the best consumption for my children.
We know these consumerist routines for girls, so how to avoid these consumerist routines?
1. Check whether you already own the thing you want to buy and whether it can still be used. If it can be used, don't buy it until you can't bear it or it is broken.
2. If not, think about it overnight and buy it yourself. What is the use? If it is useful, shop around.
3. Watch less consumer advertisements. There are too many tricks to stimulate your consumption, but these tricks will only be effective after you watch them. So don’t open Taobao, Tmall, and JD.com. Even if you need to shop online, after buying what you need, you can close it immediately. Otherwise, you will like the same thing after seeing it, and it will be easy to make impulsive purchases.
4. Act within your ability and do not buy products that exceed your current income. Even if you have to buy, be careful with installments. Because in the case of installment, you won't feel much every month in the first few months, but if you buy too much, all of it will be paid in installments. In the later period, the monthly payment will be added up, which may make you unable to support it.