This will be a turning point in the history of a brand.
Belief and inheritance of the design, production and model behind the brand.
Show it without reservation,
Make you feel that these people who were originally out of reach in time and space,
It really exists in front of you.
From the story of the new design director of 20 12 Dior? Raf simons? On the day he took office, he began to speak and recorded a quick evaluation made by Dior executives after the new official took office. He needs to complete a high-definition fashion show from design, production, venue and model selection within eight weeks, and then he will be auditioned by the media, fashion circles and Dior consumers.
In fact, raf simons was not a popular candidate for Dior's new design director at that time, and many employees in Diori had never even heard of his name.
Raf simons used to be famous for his men's wear design, and his style at that time was "minimalism" similar to the current popular fashion style, which was incompatible with the very "feminine" Dior with certain decoration and grandiose romance.
? John galliano, a co-designer in raf simons, said: Dior's tradition has a deep influence on later designs, and he will feel constrained when designing.
Immediately, raf simons made a bold innovation to Dior. He believes that many of Dior's clothing designs still maintain modern style. If these elements are reassembled, it will come alive again.
He used scissors to cut short long skirts, widen sleeves, cut off redundant decorations and put on comfortable high heels ... His scissors cut off the bondage of women.
At the same time, he followed the idea of christian dior and kept Dior's slender waist and hip curve.
Dior and I are the inheritance and development of raf simons and Dior. ...
At the beginning of the film, director Federick Zheng had a long-distance conversation with raf simons with black and white images of Mr. Dio.
The film describes the parallel and similar fate of the two men and a rather thrilling and heavy journey in the future.
In Dior and Me, Mr. Dior divides himself into two parts: one is to stand in front of the spotlight and speak for the brand; The other is living behind the scenes, immersed in his own perceptual creative world. For Christian, running a brand is like fighting with heaven and man every day, as if two divided selves are drifting away.
Simon is deeply touched by this, but for him, the biggest challenge at this time is to complete this haute couture fashion show in less than two months, because he has been making men's ready-to-wear series in the past and has relatively plenty of time.
So we can see that in this eight-week extreme challenge, apart from the smile when he introduced himself to Dior on the first day, his mood has been fluctuating under great pressure in the subsequent scenes.
Lost because the technology of the cloth dealer is not as good as the creative design.
Angry because the employee didn't finish the fitting on time.
I feel guilty and disappointed because I didn't control my emotions well.
Before the press conference, I cried because I was nervous and collapsed.
In the film, Simon's mental journey is narrated by the words in Mr. Dior's autobiography "Dior and Me", which makes the two time and space crisscross constantly, bringing great aesthetic shock to the audience, and unconsciously feeling the tension and urgency in raf simons's heart.
"Hand-sewn haute couture is the core of Dior brand, and the human factor is very important, which also brings the soul to the brand."
In the film, you can see the real people behind the spotlight and the camera, who are influenced by the spirit of the founder Mr. Dior.
They are very devoted to this brand, but this kind of investment is enviable. Even if it brings many restless and even sleepless nights, they can't give up, as the seamstress said before the performance, "it's over ... although we are very tired."
These craftsmen can work in Dior for 40 years and remain enthusiastic.
One of the tailors inside said, "I don't know why, but I know I will definitely work in Dior Building in the future." Until now, she can still feel that Mr. Dior is around to inspire her. It's amazing, like a dream.
"Everyone wants to know the new sketch. They don't want any mistakes, just like flowing liquid. The spirit of design flows here, to apprentices and tailors. Their fingertips swim on thin linen, their fingertips hesitate on needles or stitches, and their fingertips are building a fashionable future. " ——? Christian Dior
Dior and I can show you a fashion show from beginning to end. The film not only expresses why Haute Couture is an expensive label, but also conveys the true meaning of fashion: it is a kind of spiritual inheritance and continuation, which requires the right time, the right place and the efforts of more people, and only the persistent craftsman spirit can make it shine.
As a realistic person, fashion is not far away. Raf was once suspected of outstanding ability because of his simple style. His right-hand man Peter even bluntly made him feel scared when he entered Dior, but what about it? Anything is possible as long as you put your heart and soul into it.
Just like the model girl in the movie: "This is my first show." ? A newborn calf. She doesn't think fashion or high-end brands are far away at all. If she wants to try, go ahead. More fashion content: Welcome to subscribe to vx worker Hao: KATTO Fashion.