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Why does the Japanese Avatar poster have only half a face?
Conflict and confrontation.

The poster of Avatar in Japan has only a half face design, mainly to emphasize the conflict and confrontation between human characters and alien characters in the film, and the threat it shows to mankind.

Through the close-up display of human characters' faces, it conveys the sense of tension, danger and exploration of the unknown world, and stimulates the audience's curiosity and desire to explore.