Vision is an important and main channel for people to receive external information. The visual recognition of corporate cultural image can also be said to be a static content recognition symbol, which is most directly transmitted at different conversion levels with extremely rich combinations and application forms. The identification system of corporate culture vi image design consists of mind identity, behavior identification and visual identification.
Some famous enterprises in the world have established enterprise identification systems without exception, so they can be in an invincible position in the competition, which is not unrelated to effective communication. Basic principles: first, the principle of unified style; Second, emphasize the principle of humanization; Third, strengthen the principle of national individuality; Fourth, pursue the principle of practicality; Fifth, the principle of conforming to the aesthetic law; Sixth, the principle of direct linkage with enterprises, strict management and implementation.
The so-called unity and identity are relatively easy to understand, that is, in order to achieve the consistency and consistency of corporate image, we should use unified design and unified mass communication, personalize, detail and order information and understanding with design, and unify the images of various forms of media, so as to strengthen corporate image and make information dissemination more effective and rapid, leaving a strong impression and influence on the public. Standardize all elements of corporate identity, from corporate culture concept to visual elements, adopt the same standard design, adopt a unified model for external communication, adhere to long-term consistent operation, and not change easily, so as to achieve recognition and realize the standardization of VI design. In my opinion, it is necessary to adopt a relatively simplified and unified method, which can achieve series and many combinations, and comprehensively reshape the corporate image through artistic methods. To simplify the content of the design, I think it should be detailed, so that the organizational system can understand the meaning as clearly as possible, the level is concise and the system structure is optimized on the premise of meeting the promotion needs. Unity is to make the information consistent, so that the public can display the brand, product brand and trademark name of the enterprise as uniformly as possible in the process of acceptance. This can give people a unique audio-visual experience, no matter from the product graphics, the enterprise name and product can achieve relative consistency.
For example, the brand and name of Niulanshan Erguotou in Beijing are inconsistent in many aspects, and the advertising information of the radio station is not concentrated enough, which greatly reduces the communication effect. For the series, the design comprehensively and reasonably arranges and plans the parameters, forms, sizes and structures of the integrated elements of the object, so that the corporate image, packaging and advertisements are handled in a consistent way, forming a very distinctive family-like feature of recognition. It should not be single, but diversified, but at the same time, it should ensure the identity of communication, because without identity, there is no concept of unified identification.
In terms of spreading business philosophy, shaping corporate culture image and improving corporate visibility, comprehensive concept and corporate behavior concept combine with unified visual expression to convey corporate culture and brand information. This brand will naturally be established in people's minds.
Vision is an important and main channel for people to receive external information. The visual recognition of corporate cultural image can also be said to be a static content recognition symbol, which is most directly transmitted at different conversion levels with extremely rich combinations and application forms. The identification system of corporate culture vi image design consists of mind identity, behavior identification and visual identification.
Some famous enterprises in the world have established enterprise identification systems without exception, so they can be in an invincible position in the competition, which is not unrelated to effective communication. Basic principles: first, the principle of unified style; Second, emphasize the principle of humanization; Third, strengthen the principle of national individuality; Fourth, pursue the principle of practicality; Fifth, the principle of conforming to the aesthetic law; Sixth, the principle of direct linkage with enterprises, strict management and implementation.
The so-called unity and identity are relatively easy to understand, that is, in order to achieve the consistency and consistency of corporate image, we should use unified design and unified mass communication, personalize, detail and order information and understanding with design, and unify the images of various forms of media, so as to strengthen corporate image and make information dissemination more effective and rapid, leaving a strong impression and influence on the public. Standardize all elements of corporate identity, from corporate culture concept to visual elements, adopt the same standard design, adopt a unified model for external communication, adhere to long-term consistent operation, and not change easily, so as to achieve recognition and realize the standardization of VI design. In my opinion, it is necessary to adopt a relatively simplified and unified method, which can achieve series and many combinations, and comprehensively reshape the corporate image through artistic methods. To simplify the content of the design, I think it should be detailed, so that the organizational system can understand the meaning as clearly as possible, the level is concise and the system structure is optimized on the premise of meeting the promotion needs. Unity is to make the information consistent, so that the public can display the brand, product brand and trademark name of the enterprise as uniformly as possible in the process of acceptance. This can give people a unique audio-visual experience, no matter from the product graphics, the enterprise name and product can achieve relative consistency.
For example, the brand and name of Niulanshan Erguotou in Beijing are inconsistent in many aspects, and the advertising information of the radio station is not concentrated enough, which greatly reduces the communication effect. For the series, the design comprehensively and reasonably arranges and plans the parameters, form, size and structure of the integrated elements of the object, so that the corporate image, packaging and advertising are handled in a consistent way, forming a very distinctive family-like feature of recognition. It should not be single, but diversified, but at the same time, it should ensure the identity of communication, because without identity, there is no concept of unified identification.