The COGI brand was founded in Hong Kong and introduced to mainland China in 1986. It is headquartered in Shanghai and is the first foreign-funded cosmetics brand to successfully land in mainland China! COGI Gaozi Cosmetics Co., Ltd. has been officially established in 1986 and has a history of 25 years. The company is committed to expanding the international cooperation space in the field of cosmetics. It has launched strategic cooperation with well-known R&D institutions in Germany, France, Australia, Japan and other countries, and established joint laboratories around the world. Since 2009, COGI Gaozi has benefited from the talent training of Liby Group. mechanism, and has achieved remarkable results in ingredient research and development and the introduction of new technologies

Standing new and creating greater brilliance - Gaozi’s 25-year true love journey "Gaozi", the name means "living with an elegant attitude" ” aims to encourage women to be good at discovering their own beauty, and to face life positively, healthily and confidently. Just like the original intention of cosmetics is to "bring healthy beauty to the skin", the birth of COGI Gaozi is the perfect interpretation of "external beauty" and "inner beauty", and is the beginning of "loving yourself more"! Relentless pursuit In 1986, COGI Gaozi successfully landed in the Chinese mainland market as the first foreign-funded cosmetics brand, leading Chinese women to open a new chapter in the cosmetics era. With a glorious history of 25 years, COGI has become a well-known cosmetics brand in China's daily chemical industry. However, in line with the unremitting pursuit and yearning for beauty, COGI has foresighted the application of tomorrow's technology in the field of cosmetics, continuously improved its research and development technology and quality, and focused on the research of "cosmetics-related scientific research technologies" in addition to paying attention to the product itself. Just as the brand declaration of "Love yourself more", COGI breaks through the tradition and humanizes many categories such as natural science, senses, spiritual wisdom, etc. that were impossible to involve in cosmetics research and development before, bringing customers together. Putting the experience first, creating products that satisfy customers and use them repeatedly, bringing more care to beauty-loving women. Long-lasting COGI Gaozi is a national brand with a profound historical background. In 1990, COGI Gaozi took the lead in proposing the concept of "personalized service" and believed that every customer is unique and we should provide "unique" services. Therefore, at that time, only at the COGI Gaozi counter, customers could enjoy free eyebrow trimming and eyelash perming services. In the future, this service was imitated by major skin care brands. To this day, this "glorious tradition" of COGI is still thoughtfully served to customers during promotions. Originating from Hong Kong and based in Shanghai, COGI Gaozi has enjoyed an irreplaceable position in the minds of consumers across the country after 25 years of development. Over the years, COGI's sales performance has always ranked among the top ten in major department stores, and its development prospects are widely optimistic in the industry. In August 2006, Guangdong Libai Group took over COGI Gaozi and established Shanghai Xingaozi Cosmetics Co., Ltd. At this point, COGI Gaozi, who has always been low-key, has turned around under the group's brand development strategic planning. Not only has it high-profile joined hands with the well-known film and television actor and director Xu Jinglei, but it has also launched image advertisements on CCTV. At the same time, COGI Gaozi focuses on Shanghai, East China, Southwest, Northwest, Northeast and North China, carries out various market activities from time to time, and completes a series of upgrades in a short period of time, such as a system project to improve the image of national marketing terminals. Work. For a time, COGI Gaozi quickly became popular among customers and dealers with its high-quality products and humanized services. In 2008, COGI Gaozi was awarded the honorary title of "The Most Favorite Cosmetics Brand by Women in 2008" by the All-China Women's Federation.

Looking forward to the application of tomorrow's technology in the field of cosmetics, COGI actively promotes local and global R&D cooperation projects in China. Joining hands with the world-famous French company Sederma to establish the COGI Sino-French joint laboratory, introducing the world's outstanding achievements in the professional fields of anti-aging, whitening and other functional technologies to China, and professionally customizing anti-aging and whitening products for Asian women; In addition, COGI Gaozi cooperated with the authoritative German Symrise company founded in 1874, and made major breakthroughs in "functional plant raw material extraction technology" and "how to obtain natural fragrance technology", and applied it to product development and production. Go and realize the dream of "safe and effective" creating beautiful and healthy skin. Not only that, in order to further enhance the scientific and technological research and development capabilities of COGI Gaozi, with the support of Liby Group, it has invested more than 100 million to establish a science and technology park construction plan. After this park is completed, it will become a science and technology research and development center and a research center for various universities in the university town. , training and internship foundation. At present, COGI has signed cooperation agreements with Sun Yat-sen University, South China University of Technology and other institutions of higher learning to establish an EMBA internship base and student scientific research base using the science and technology park as a platform. Now, COGI Gaozi ensures that consumers can safely enjoy high-end products through strict control of each step, from "sample inspection of microbial technology" to "strict inspection of packaging materials" and "synchronized inspection and control of computer and personnel systems". Quality products and services.

Relying on the power of science and technology, COGI Gaozi, which is growing day by day, and under the planning of Liby Group's daily chemical strategy, has started a new journey to discover and share beauty with more beauty-loving women, giving them more care, and has always provided consumers with We aim to provide satisfactory products and services and welcome the next glorious 25 years.

Edit this section of Gaozi’s major events

In 1984, it was the first foreign cosmetics brand to enter the Chinese mainland market. In 1988, it was the first cosmetics brand to launch a washable facial mask. In 1990, it was the first brand to propose "personalized service" in the cosmetics industry. Let customers enjoy free eyebrow trimming and eyelash curling services at the Gaozi counter. To this day, this "glorious tradition" is still thoughtfully served to customers during promotions. In 2000, COGI's "New Face Gel" ranked first in sales among cleansing skin care products. It has been enduring for 20 consecutive years and created a sales myth. In 2006, Guangdong Libai Group took over COGI. COGI, which has a profound brand history, is the pioneer brand of the group's large-scale daily chemical strategy. 2007 was a year of vigorous growth for the COGI brand, winning unanimous praise from dealers all over the country. In 2008, the All-China Women's Federation awarded COGI the honorary title of "The Most Favorite Cosmetics Brand among Women in 2008". In 2009, 1. COGI's first open-shelf sales brand, the Runzhisu series, was successfully launched in the mainland; 2. COGI COGI innovative technology "8 times whiter" crystal clear whitening series is newly launched, taking the lead in solving the problem of "whitening and moisturizing"; 3. COGI Gaozi is the first in China to launch the first collection of "comprehensive sun protection, multiple repairs" , Perfect Concealer" Beibei Cream that combines multiple functions - Gaozi Concealer Isolation Repair Cream SPF22/PA++; 4. COGI Gaozi's "Crystal White Series" won the "2008-2009 Readers' Favorite" award from "Girlfriend" magazine Award"; 5. COGI Gaozi defeated many well-known cosmetics brands in CCTV's prime columns and prime-time bidding activities and became the exclusive partner of CCTV 8 sets of daily chemical industry. 2010 1. In the 2010 Brand Women's Selection jointly organized by "Brand China" and the All-China Women's Federation, COGI Gaozi was awarded the honor of "China's Most Favorite Cosmetics Brand by Women in 2010". 2. At the "China Cosmetics Industry Forum" jointly organized by the industry's authoritative media "Cosmetics News" and Shanghai Baiwen Exhibition, COGI Gaozi was awarded the "China Cosmetics Industry Leader Award". 3. From July 22 to 23, 2010, at the 3rd China Cosmetics Conference hosted by Sales and Marketing Magazine and hosted by Cosmetics Observation Magazine, Gao Zi won the "2010 China Cosmetics" award for her classic planning project of "Sanya Love Journey" Brand Communication Innovation Award".