Xiaohongshu recently launched a new round of false grass planting control. This round of governance will focus on the category of medical beauty. The first batch of tens of thousands of illegal notes have been disposed of and tens of thousands of illegal accounts have been punished. Now Xiaohongshu will cancel the certification of 200 private institutions including medical beauty institutions, medical beauty platforms and medical beauty service providers in batches. At the same time, it will also introduce medical beauty doctors from top three hospitals and top three hospitals to settle in.

The real and useful life experience shared by users has always been the most cherished content of Xiaohongshu. Medical beauty is a new industry, and its real experience, scientific viewpoint and rational attitude are of great reference value to consumers and platforms. However, some false medical beauty contents that exaggerate the effect and mislead consumers have disturbed the community ecology and affected consumers' experience.