This sentence is similar to "a gentleman loves money and takes it in a proper way" and "taking it in a proper way", both of which are about the way of doing business. Li Dahao, a businessman in Huizhou, warned his successors that "money comes from the Tao and benefits from righteousness", so as to be strict with oneself and "treat injustice like clouds".
If an operator has long-term rationality and wisdom, he will not use bad and despicable means to make profits; Doing any business by unscrupulous means will eventually lose the profits that have been made. ?
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Ten secrets of ancient businessmen doing business
1, choose land to make money. Sun Tzu's Art of War said: If you are a topographical person, you will get help from soldiers. Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses. It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.
2. Buy cheap, sell expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believed that it was cheap to buy expensive; It's expensive when it's expensive. It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling. Once you find the right time to buy and sell, you should make a decisive decision like a wild animal.
3. predict wealth. According to records, a fire broke out in Lin 'an City in Song Dynasty, and a merchant's shop caught fire. Instead of putting out the fire, he lured people out of the city with money to buy bamboo and wood bricks, reed rafters and other building materials. After the fire, everything was in a hurry, and the building materials on the market were in short supply. At this time, Pei's businessmen rushed to get rich.
4. Stay with customers. "Yanjing Miscellanies" contains, "The shops in Beijing always talk about the situation, carving red and green, and embroidered gold windows." Some shop signs are hung high, and colorful brocade lanterns are lit at home at night, making the street like day. Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty.
5. Seek righteousness and avoid wealth. In the Qing dynasty, there was a businessman named Shu Zungang, who was good at calculating and weighing. In his spare time in business, he likes to read four books and five classics and apply the truth in the book to business. He also said, "for people, there is a way to make money, taking justice as benefit, not profit as benefit." This is the case in the country, and the situation is very good. " Li Dahao, a businessman in Huizhou, warned his successors that "money comes from the Tao and benefits from righteousness", so as to be strict with oneself and "treat injustice like clouds".
6. How good the money is. "Five Fools of Han Feizi" said, "As the saying goes,' Long sleeves are good at dancing-more money makes a good wife', which is very useful." What is emphasized here is the word "goodness". If the funds are insufficient, we should make good use of them, and the purpose of using them is also to make profits. Only when funds and commodities are constantly circulating can profits roll in.
7. Make money by trickery. Military strategists often say, "There will be no magic soldiers in the three armed forces, and they can't compete with others for profits." "Whoever hits them will win by surprise." Sima Qian's Historical Records? "Biography of Huo Zhi" said, "The way to rule life is also right, and wealth will surprise you." The book also lists Yongbo, who sells oil, and Zhuoshi, who sells meat products. They all got rich by mastering a skill and dealing in imported goods.
8. Be prepared to make a profit. There is a cloud in the book, "Be prepared for danger in times of peace." Hanshu? There is a saying in the Biography of the Husband Bow, "Although the world forgets to fight, there will be danger." Li Zuli, a businessman, "is meticulous and diligent, and the tiny bamboo scraps are all useful." The industry started in Japan and the home burned to the ground. " There are also ancient records about business and financial management, "Be diligent in business, not lazy, and laziness will waste everything; Spend money frugally, not luxuriously, luxury will exhaust your money. "
9. Use people honestly. In the Ming Dynasty, there was a grocery store named Sun Chunyang in Suzhou, which was divided into north and south cargo rooms, sea cargo rooms, bacon rooms, sauce cargo rooms and candle rooms. "The ticket seller took a ticket from the counter and sent it to each room. The manager is responsible. A summary every day and a big knot every year. For more than 200 years from the Ming Dynasty to the Qing Qianlong period, children and grandchildren still benefited from it, and none of them were called Dingdai. "
10, if you forget to fight, you lose. One of the top ten secret business strategies of ancient businessmen in China told people to be prepared for danger in times of peace and not to get carried away with ease. We should always keep a clear head and have the necessary business fighting capacity.
Baidu Encyclopedia-Ten tips for ancient people to do business (if you forget the war, you lose)