Weibo's main income still depends on advertising. Affected by the epidemic, the advertising level in Weibo in the first and second quarters was obviously different from that in the same period of last year, which dragged down the performance growth of the whole KA (key customers). In terms of effect advertising, Weibo will make adjustments in 2020, and the categories of finance, medicine and beauty will no longer be included in key industries, and these categories will drop significantly.
At the user level, Weibo has also experienced ups and downs due to the epidemic. In the first quarter of last year, the monthly active users in Weibo reached a new high of 550 million, and then continued to decline in the second and third quarters. The monthly active users in the second quarter were 523 million, and the monthly active users in the third quarter were 511million. In the fourth quarter, the number of users in Weibo began to pick up. As of June 65438+February 3 1, the number of monthly active users in Weibo reached 52 1 10,000, an increase of about 5 million. The daily average number of active users is 225 million.
Wang Gaofei, CEO of Weibo, explained in the earnings conference call that in the second half of 2020, entertainment content was strictly controlled, so the retention rate of new users in the first half of the year decreased compared with previous years. In the fourth quarter, they made more efforts in user acquisition and user retention, and the number of users also increased.
Wang Gaofei also said that in 20021year, Weibo will have a relatively large room for improvement in daily activities and user retention.
At the same time, Weibo announced the appointment of Wei Wang as Chief Operating Officer (COO) and Cao Fei as Chief Financial Officer (CFO), both of which took effect immediately.