Speaking of luxury brands in the world, in addition to LV, which everyone is familiar with, there is also a brand that everyone is very familiar with, that is Hermes, a well-known foreign brand of Hermes, and even very famous in China. For such an international luxury brand, their products naturally have their own characteristics. Their style is not only modern, but in fact many products have integrated many national characteristics of the world, and of course there are some elements with strong China characteristics.
Tibetan Qiang embroidery
Tibetan Qiang embroidery
For example, there was once a Tibetan aunt in China who was attracted by Hermes. In the end, her life was countered and she became a winner in life. As we all know, many splendid cultures have been formed in the development of China's history and culture for nearly a thousand years, especially among 56 ethnic groups, and each ethnic group has its own cultural achievements. It is precisely because of the different cultural achievements of 56 ethnic groups that * * * has formed the glory of the Chinese nation.
Nowadays, there are many intangible cultural heritages in China, among which embroidery is the most familiar one. Chinese embroidery can be said to be one of the important elements of China culture. In other countries in the world, there is no embroidery. Embroidery not only shows the traditional craft of the Chinese nation, but also is very ornamental and deeply loved by people. Besides, embroidery can be divided into many styles, such as Suzhou embroidery and Shu embroidery. In addition, there is another embroidery style that you may not like.
At the beginning, Hermes took a fancy to the Tibetan aunt because of her Tibetan embroidery skills. Let's talk about what Tibetan embroidery and Qiang embroidery look like first. Tibetan embroidery and Qiang embroidery are very popular in Sichuan, Qinghai and Tibet in China. The reason why it is called Tibetan and Qiang embroidery, as the name implies, is a new style that combines Tibetan and Qiang embroidery styles. This new embroidery style is very delicate and full of rich national style.
Tibetan aunt Yang Huazhen
In recent years, with the rapid development of China, especially the improvement of industrial level, many hand embroidery has been replaced by machine embroidery. Because machines are more convenient and simple, there are fewer and fewer people who can really master manual Tibetan Qiang embroidery in Sichuan and Qinghai-Tibet. However, the appearance of a Tibetan aunt successfully saved this precious cultural heritage. This aunt is Yang Huazhen, who is a Tibetan aunt in China attracted by Hermes.
Yang Huazhen lived in a small county in Sichuan since childhood. She is a native girl from Sichuan. When she was young, she began to learn Tibetan embroidery and Qiang embroidery. When she was young, she embroidered many beautiful works by China. After decades of study, her embroidery skills have become very mature and exquisite. It's just that she only knows embroidery and focuses on improving her embroidery skills, but she doesn't realize that this skill will meet with the urgency of inheritance one day.
In 2008, a major earthquake occurred in Wenchuan, Sichuan, which plunged the whole country into a sad atmosphere, and many buildings were in ruins. Yang Huazhen also experienced such a disaster personally. After experiencing such a disaster, Yang Huazhen also realized the impermanence and fragility of things, so she decided to pass on the Tibetan and Qiang embroidery skills she had studied for half her life. In order to inherit embroidery, she did not hesitate to give up her job and even put her life on the line.
The inheritance of Tibetan and Qiang embroidery is not an easy task, because the production process of Tibetan and Qiang embroidery is very complicated and the construction period is very long, so it is difficult for ordinary people to stick to it. Therefore, it is difficult to find a inheritor who really loves embroidery, and because it is hand-embroidered, it can't be produced on a large scale like industrial production, so these embroideries have encountered many bumps on the road of commercial development. However, Yang Huazhen and her inheritors did not think about the traditional craft of marketing, but simply wanted to pass it on. Yang Huazhen lost money for a long time, but she didn't complain about this art.
Yang Huazhen was attracted by Hermes and made a net profit of 8 million.
However, although she didn't want to use embroidery to market and make money, someone came to her door specially, because Yang Huazhen promoted embroidery more and more famous, even known to the world. When people saw this traditional craft in China, they all gave thumbs up and praised it repeatedly. Many people also want to buy this artwork. After losing everything for many years, Yang Huazhen finally got some income. Not only that, many institutions and embroidery lovers also took a fancy to Yang Huazhen's craftsmanship.
Since then, this craft has spread all over the world. Even Hermè s, a famous British luxury brand, has found Yang Huazhen and intends to buy the copyright of two embroidered axes of Yang Huazhen. Speaking of Hermes, everyone will be familiar with it. It is not only a luxury brand, but also a favorite of the British royal family and nobles. For example, the Queen of England and many members of the royal family will use Hermes when attending important occasions, so it is undoubtedly a great honor for Yang Huaxuan to be favored by Hermes.
It is worth mentioning that Hermes, as a luxury brand, always thinks highly of itself and will not easily buy other people's design copyright. This time, they bowed their heads and bought some embroidery works by Yang Huazhen, which undoubtedly proved that Tibetan Qiang embroidery has been affirmed by Hermes and even the whole world. After all, Yang Huazhen's embroidery is so delicate, with strong national characteristics and charm. It is natural for Hermes to be attracted by Tibetan embroidery and Qiang embroidery.
Attracted by Hermes, Yang Huazhen earned 8 million yuan at a time, all thanks to a needle in her hand. She used a needle to carry forward the Tibetan and Qiang embroidery skills and made herself a millionaire with a needle, but even so, Yang Huazhen is still committed to inheriting the embroidery skills, and the Tibetan and Qiang embroidery skills are on the verge of being lost because of the appearance of this Tibetan aunt.
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Culture is, or should be, the study and pursuit of perfection; The perfection pursued by culture takes beauty and wisdom as its main qualities. Arnold
China has a long history of culture, and I believe there are still many intangible cultural heritages such as Tibetan embroidery and Qiang embroidery that are being passed down. As a part of China culture, we naturally have the obligation and responsibility to protect our culture. After all, these are China's treasures, which the world will spend millions to buy.
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