Now if you look at the advertisements of major make-up brands, you will find that most of them are endorsed by male stars, but the main consumer groups of these make-up brands are women. What is this for? Why not let the female stars who feel the same way as the audience endorse makeup?

This is the brand strategy. The main consumer group of make-up brands is women, and this group happens to be the main fan group of male artists. The brand takes male artists as gimmicks and their postcards and signature photos as propaganda means to attract female fans to buy their products. Fans will try their best to buy products for the sales of idols, even beyond their own ability, which is the intention of the brand to "cut leeks".

There was a time when women spoke for women's products and men spoke for men's products. People would still compare products, brand reputation and product quality before buying. I don't know when it started. Male stars speak for makeup and female stars speak for motorcycles. Of course, this is only a metaphor, which means that the brand side is more willing to let male stars endorse what women will buy, and female stars endorse what men will buy. This is also in line with the idol mentality of consumers. "My favorite star endorsed this product, so I will buy one." Some fans even try their best to make the products endorsed by their idols sell well, so that more brands can find their own idol cooperation and desperately buy endorsements. And this move, the biggest beneficiary is the brand, invited a spokesperson, and never have to worry about sales. This situation also makes more makeup brands willing to cooperate with male stars.

Double eleven is coming. What products has your idol endorsed? Is your wallet empty?