Year-end summary of newcomers in the marketing department (5 general articles)

Time flies. With the tight and slightly tense work rhythm, the work of the year is coming to an end. Looking back on the work of the past year, you have gained not only years but also growth. Have you written your year-end summary? Make a summary in time to make your efforts more directional. In order to make you no longer have a headache for the year-end summary, the following is the new year-end summary of the marketing department (5 general articles) collected by me, for reference only, and you are welcome to read it.

year-end summary of newcomers in the marketing department for 1

2xx years. According to the arrangement and deployment of the head office, the marketing department of our company fully tapped the potential, decomposed tasks layer by layer, strengthened business management, put people first, paid attention to personnel training, and strengthened performance appraisal. By July, the business income of the whole city was xx million yuan, ranking X in the whole province, and the broadband business increased by xx households. Xx ordinary telephones have been added, and good results have been achieved. The work in 2xx is summarized as follows:

The marketing department has also taken various measures to promote new business and new products to county companies. In October, instead of training, the marketing and business backbones of all counties and districts were convened for training and discussion on product tariffs, and the existing problems were summarized, so as to find out the tariff package suitable for the local area. In March, according to the market competition, we applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. X copies of the organization of county managers, supervisors, maintenance personnel, to participate in provincial company training, learning business theory, marketing planning, has a good guiding significance for business promotion.

1. Basic management

We have implemented a series of basic management work, such as business account audit, fee refund and disassembly details verification, false user disassembly, clearing long-term arrears, customer data collation, resource collation, maintenance materials and terminal management, which effectively avoided the loss of business income and cost. Since January, according to the requirements of internal control process, the marketing department has adjusted the original system of weekly audit of county companies, and changed it into daily audit, weekly audit and monthly audit in parallel, and tried to arrange on-site verification of the first-level audit of county companies every month. Inform the weekly audit. At the end of each month, the first, second and third-level auditors in informed criticism, which do not meet the requirements, audit the cash flow received and receivable in the whole region, which has played a very good role. The cash flow difference of our company is one of the best cities in the province for half a year in a row, and the assessment income has not been affected by the cash flow difference.

in order to ensure that the income will not be affected by the wrong operation of the support system, the marketing department arranges the support center to check the breakdown of disassembly and refund of fees in each county every day, and strictly block every loophole.

in order to clear up the long-term arrears and control the current arrears, the marketing department has set the assessment target that the recovery amount of the current arrears is not less than xx% according to the requirements of the company leaders. Weekly and monthly reports on the recovery of arrears. With the concerted efforts of the county companies, the new long-term arrears in the system this year were cleared up in X month, and the number of accounts transferred in that month was lower than the minimum required by the provincial company for the first time, and the accounts were transferred for more than xx million yuan from X months in a row, reaching XX yuan in X month.

in order to master the resource situation and avoid the waste of resources, the marketing department arranged the support center to conduct spot checks and reports on the resource situation of each county and district every month, and conducted on-site inspections in October.

since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the incoming and outgoing sub-ledger is compared with the daily loading and unloading quantity of the support center, thus forming a closed loop of material management. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits for newly installed users of broadband, telephone bars and manned public telephones. Encourage county companies to guide users to use recycled terminals when developing new users. Replace the recycling terminal for users with terminal failure within the warranty period, and strictly put an end to replacing the old with the new. Through the implementation of these measures, the waste phenomenon has been effectively controlled.

second, performance appraisal

improve the calculation method of performance appraisal, and promote the storage and surge from various aspects to increase business income.

since the draft performance appraisal method of provincial companies was issued in March, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate. After many unsuccessful discussions, according to the requirements of the company leaders and the actual situation of the company, the marketing department has formulated a series of assessment methods to assess users' disassembly, double stop, single stop and zero-cost user renewal. Guide county companies to attach great importance to the above users, and through daily door-to-door verification, the loopholes of customer loss are basically blocked, and the activation of long-term zero-cost users has also played a good role. It not only saves resources, but also increases income, on the other hand, it saves business development expenses.

III. Existing problems and difficulties

1. Due to concentrating on rationalizing the basic data management in the first half of the year, it was weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for the business development of county companies;

2. As the provincial company system is ready to upgrade, many report requirements of our company can't be met. Calculating performance appraisal indicators and analyzing business data bring a lot of workload to the municipal company and county support departments.

in the second half of the year, the marketing department will improve and improve in the following aspects:

1. Strengthen market research

Go to the county regularly for on-site work and have a discussion with marketing, business, maintenance and management personnel. Go deep into the market to understand the user's usage and needs. Summarize successful marketing cases in well-developed counties and districts for promotion; Help underdeveloped counties to find deficiencies and solve difficulties.

2. Strengthen marketing planning and business promotion

Make flexible and effective marketing measures by understanding the market competition, formulate feasible publicity and marketing steps for key development businesses at each stage, timely feed back and analyze marketing results, adjust marketing ideas in time, and change the current inefficient state of business development.

3. Strengthen personnel training

Conduct regular training for marketing, business, maintenance and management personnel, instill marketing ideas, management methods and business information directly into front-line employees, improve the mentoring role of key employees, and effectively improve their quality and work efficiency.

4. Continue to strengthen basic management

Continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the head of marketing department to visit the county companies regularly, communicate with the person in charge, find out the shortcomings and continue to improve. Year-end summary of newcomers in the marketing department 2

First of all, I would like to thank the leaders of the company for their strong support and help to the marketing department in the coming year. Over the past year, with the leadership of the company and the cooperation and help of various departments, the work of the marketing department has been carried out smoothly, the construction of the department has been further improved, and the quality and professional level of personnel have been further improved. As of November 3th, 2xx, the market has achieved sales of 35.2 million yuan, realized invoicing of 36.36 million yuan (it is estimated that the invoiced amount will be 42 million yuan by the end of December of 2xx), and the payment withdrawal rate is over 9%. Of course, due to the economic recession in 2xx, the sales of domestic cars have been declining all the way, which has greatly affected the company's sales and failed to complete the sales task set by the company at the beginning of the year. However, in the middle of 2xx, more than 1 new projects have been developed in the market, and several products can be tested in small batches at the beginning of next year, which will lay a solid foundation for completing our sales task next year. We are confident to complete the annual sales task of 2xx.

2xx is a year when the company implemented performance target management. During this year, the marketing department has always worked hard around the indicators in the "General Manager's Work Target". In order to complete the tasks assigned by the company as much as possible, the business personnel seized every opportunity to increase sales. Through the efforts of all the staff in the department, the supply ratio of some products was increased, especially T11 throttle, A21 main control box and J6 zero product. The supply ratio of T11 throttle should be 3%, and the actual supply ratio is 1% (about 35, more throttles are sold). The supply share of A21 main control box is increased from the initial 3% to 5%, and the monthly retail of J6 main control box is about 2, which not only increases the company's output value, but also consumes the inventory of finished products. Of course, there are gains and twists and turns, and we must learn to sum up from past failure cases and find successful methods from the summary. The shortcomings and working methods of our work are summarized as follows, in order to serve the better development in the future.

1. The annual action target of this department has not been refined, and the basic work has not been done well, mainly in the following aspects:

1. In addition to having a competitive product, sales work depends on contacts and relationships. Networking and relationships are a long-term accumulation process, so it is necessary to visit customers scientifically in a planned and selective way to establish certain relationships. For business people, without an overall customer visit plan, they may not know when to visit or visit aimlessly, which will lead to bad results. It is necessary to make an annual customer visit plan, and specify when and who to visit customers and other operating standards to guide business people in their daily work.

2. The logistics data accounts are inaccurate.

you need to be familiar with the customer's warehousing, invoicing, settlement and other processes. You must check the logistics accounts once a month, and deal with any abnormality immediately.

second, improve the response speed, and seriously treat and implement each customer demand plan.

customers' requirements are getting higher and higher, especially in terms of product delivery, X quality and service, and the competition is becoming more and more exciting. Who can stand out from the N competitors and get the recognition of customers is the final winner. From last year, our overall response speed is not enough, especially in the development of new products, customers often complain because of the delay in product development, thus affecting the company's reputation and delaying the progress of product listing. For our work in last year, we only paid more attention to the "results" promised by other departments, but failed to pay attention to the process well and participate in the process effectively, so it was often due to various reasons that the whole progress of product development was delayed because it was not handled in time, causing customers to complain. As a business person, we must follow up and implement every plan we have issued. Only by knowing the relevant information in time and keeping close contact with customers can we improve the response speed and reduce customer complaints.

third, clarify the job responsibilities of business personnel, clarify tasks, and do a good job in supervision and assessment.

In addition to external factors, the failure to achieve the company's sales target in 2xx has a great relationship with the department's failure to set effective targets on an individual basis. Only with clear goals can we move forward.

As a sales clerk, my job responsibilities are:

1. Fear customers, love the company and love the post;

2. Do everything possible to complete the regional sales task and urge the payment back in time;

3. Visit customers frequently, actively and extensively collect market information and report it to leaders in time;

4. Have high professionalism and a high sense of ownership;

5. Complete other tasks assigned by the leaders.

The work requirements of business personnel are clearly defined, and practical and effective annual struggle tasks should be formulated for all business personnel, and everyone's work tasks should be regularly checked and assessed on a monthly basis, so that rewards and punishments are clearly defined.

"The new year means a new starting point, new opportunities and new challenges" and "Make persistent efforts, by going up one flight of stairs". At the same time, I hope all leaders and colleagues will give us some valuable suggestions! Year-end Summary of Newcomers in Marketing Department 3

Under the leadership of General Manager Wu, it is a great honor to join CNBC at a critical moment when the company is promoting industry reform, expanding market and sustainable development. After more than two months in the company, the work is slowly unfolding in the study.

1. To summarize the work of the marketing department briefly as follows:

1. On XX, XX, the marketing department was established, and now there are 3 staff members.

2, Nov. 1x8, A. Practice, rectify and record telephone terms;

B. learn the basic knowledge of architecture;

C. training the work flow, business direction and skills of the marketing department.

3. On November X, we began to visit and meet customers by telephone, mainly to find accurate customer information, and introduce our company's design business and good service concept to customers, so as to further understand what projects customers develop and the requirements for partners.

in April, I visited xxx in November and xxxx in December. If there are large customers; Xxxxxx, etc. There are xxx project customers

2. The existing problems and difficulties in the marketing department:

1. With the customer visits in the past two months, it is more difficult to develop new customers.

2. At present, customers are only visited once, and the communication with customers is not deep enough, and some customers have not met the project leader.

3. The business personnel have a shallow understanding of the basic knowledge of architecture, which affects the depth of communication with customers.

4. The salesman's comprehensive business skills are insufficient.

Third, in the new year's work, the marketing department will improve and improve from the following aspects:

1. Strengthen the training of business personnel's comprehensive business ability, start learning from understanding the basic knowledge of architectural design and communication methods, and improve their communication ability and affinity;

2. Formulate a detailed customer visit system, make a re-visit cycle, and keep up with customers to get the latest project information.

3. communicate with general manager Wu to promote the business to the cities around Yulin, expand the market area and increase the source of customers.

4. Establish a salary distribution system, so that salesmen with good performance can be allocated the same as those with relatively bad commission, so that on the one hand, those with high business ability can help those with low business ability, on the other hand, low performance will increase the pressure, and they can't explain to their colleagues all the time by taking other people's labor results. In this way, the salesmen can help each other and complete it together to increase the team strength.

under the leadership of general manager Wu, members of the marketing department will study harder and work harder, and they will devote themselves to their work with a brand-new spirit in the new year, confident of doing a good job in the market. I also wish all leaders and colleagues a happy family and a happy work. Year-end summary of newcomers in the marketing department 4

2xx years are about to pass, and some gains have been made. Near the end of the year, make a summary of the work of the marketing department. The purpose is to learn lessons and improve performance. We are confident and determined to do a better job in market development in 2xx.

I. year-end summary of the marketing department

The three primary colors marketing department was established in the beginning of X month of 2xx. Because the company's marketing methods other than store operation have not formed the rules and regulations, marketing strategies, market expansion methods and product price training system that can be referenced, the marketing department was mainly established at the beginning (the first week) to establish and improve the departmental mechanism and be familiar with the company's product price system.

team building; Formulated a detailed national marketing center plan, sales staff performance appraisal standards, sales salary system, annual work plan, team culture, etc., due to the company's sales staff