In today's Internet age, everyone likes to brush videos for fun. When your jokes are of high quality, brushed by everyone, and your jokes meet the public's taste, people will pay attention to you, and you will increase your fans by sending jokes. Then these people will come to watch your live broadcast when you start, and then your live broadcast room will be hot, and your live broadcast traffic will naturally be brought up.
How to do a good job in webcast operation;
1, before live broadcast: multi-channel preheating promotion
Now more and more businesses choose to use live broadcast, but in fact, how to get traffic between live broadcasts is still a difficult problem. The simplest and most direct way is for merchants to preheat the live broadcast through online means such as WeChat official account, Weibo and applet according to the live broadcast demand and goal. In addition, customers can also get live information through offline shopping guides and communities. Let customers know the live broadcast content in advance and "plant grass" products to help drain the live broadcast room on the same day.
In addition, many brands will invite many stars and online celebrities to help out the live broadcast in the early stage, give play to the star effect and increase the popularity of the live broadcast room.
2. Live broadcast: Set up wonderful interactive gameplay.
To do live broadcast, it is necessary to set up some interactive links. The better the interactive atmosphere of the live broadcast, the longer the audience watches it, and the stronger the sense of participation. Another important point is whether these audiences can finally pay for the goods and facilitate the transaction. This is also based on whether the interactive link of the whole live broadcast can mobilize the atmosphere of the live broadcast room, thus stimulating the user's desire to buy.
Of course, red envelopes are the most common way of interaction, which can quickly mobilize the audience's enthusiasm for interaction. Moreover, when setting up the activity of grabbing red envelopes, it is necessary to divide it into several rounds to let the audience watch the live broadcast continuously.
In addition, in order to enliven the atmosphere in the live broadcast room, merchants can also use the praise and comment area to interact with users, send screenshots of keywords to give prizes, answer product knowledge and attract users to pay attention to the live broadcast.
3. After live broadcast: transform customers and promote secondary consumption.
There is often a lot of work to be done after the live broadcast, not to mention the end of the relationship with users, but to further transform the public domain traffic into private domain traffic during the live broadcast process and promote the secondary consumption between merchants and customers. First of all, before the live broadcast, merchants can guide merchants to pay attention to the official WeChat account. When the user enters the live broadcast room, the merchant will pass the product information to the customer through the menu bar and graphic push of the official WeChat account.
Due to the limited interaction between the anchor and the user during the live broadcast, there are often some problems in the live broadcast, such as how to participate in activities and how to buy or exchange prizes. Merchants can solve this problem by asking users to add customer service WeChat for consultation. In this way, there is a connection between customer service and users. After the live broadcast, we use customer service WeChat to strengthen the stickiness with users.