Second, due to the younger consumer groups, beauty institutions are also facing a change from "service-oriented" to "effect-oriented" business model to meet the needs of the existing post-70/80/90 consumer groups for effects. Because of the tight time and heavy work pressure, I hope to improve the existing problems such as skin, figure and sub-health through beauty, so I have very high requirements on the effect. Before entering the beauty shop, I will do some data analysis online.
Third, specific implementation methods, such as:
1. Do group buying online;
2. Make cross-industry alliances with some Internet platforms;
3. WeChat friends circle, Weibo and other platforms to promote;
4. Do some customer sharing and non-theme activities;
Finally, according to the customer's current situation, design the most suitable course of treatment for her. Through diagnosis and evaluation, a course of cosmetic treatment can be designed step by step, and some new projects can be connected later.