The so-called "innovation" is to attract new users. For APP, Laxin means that new users download and register; For many operators of WeChat official accounts, Weibo and Post Bar, pulling new ones is to attract the attention of new fans.

There are three common methods for drawing new products:

(1) Push promotion: Push in places with heavy traffic, such as distributing leaflets and posting advertisements.

(2) Regression and mutual push: You can find the built-in recommendations of other APP applications for exchange and mutual push.

(3) Event marketing: It is a relatively simple and direct method to attract users by planning promotional activities, let users know about APP through interesting activities and participation, and encourage users to download and register APP.

Generally speaking, it refers to the part of new users who stay for a period of time. Retention rate, as the name implies, is the ratio of the total number of new users who stayed at that time.

User retention rate is very important. Imagine that an objective number of users have been increased through a series of ways, but almost all of them have been lost for various reasons, and the retention rate is pitifully low. Then, everything we have done before is useless.

APP has accumulated a group of loyal users. After entering the normal operation track, user traffic and business value can be transformed, and APP can naturally start revenue and cash.

(1) In the case of a large number of APP users and high user activity, fees can be charged by introducing various advertisements;

(2) E-commerce is realized by ordering stores and transforming them;

(3) Users' data is also valuable.

Through the analysis of the promotion data, adjust the APP operation and promotion scheme, realize targeted and refined operation and promotion, and finally realize the purpose of "innovation-retention-income".