Second, know your position.
There are too many kinds of photographers. My friends are wedding photographers, magazine photographers, gallery photographers, Taobao photographers and public relations photographers. And they are all freelance photographers. Freelancers should also make clear what kind of photography needs their work style and personality are more suitable for. It takes hard work to specialize in one kind of photography. Customers tend to specialize in this type of photography when choosing photographers.
Third, make more friends in the photography circle.
Your friends in the photography circle (makeup artists, models, photographers, designers, editors, etc.). ) is your best "promotion tool" When customers need some photography needs, they often choose the recommendation of photographers or friends who have worked together in the past. Whether it's a photographer's friend's resignation or other recommendations, this is the best way to promote freelance photographers when they are not famous. Of course, you need excellent technology to satisfy your customers, and these works are worthy of appreciation by your friends, so that they will trust your technology and recommend you next time there is similar demand. For example, after I decided to specialize in commercial photography last year, I moved from my residence to an e-commerce service company in Yiwu to do commercial photography. I left three lists in my hand when I left, and I couldn't take them. I have a friend who worked as a photography assistant in a local photo studio for half a year and just left. His skill is still good, and it is better to have a personal relationship with me. I gave him all the remaining three lists. The last list is the wedding photo. This is the wedding photo. The next year, he became a wedding photographer, and his fee was gradually increased. Besides, the wedding shoot has been scheduled for half a year.
Fourth, constantly improve yourself.
In the era of digital photography, the threshold of photographer industry is far lower than other industries. I haven't learned exposure for three months, and I have mastered many beauty skills. I've met too many people who open a studio and then make a group purchase under the name of "Take a photo of 99 yuan". On your way as a professional photographer, you will always meet such opponents and attract customers with low prices. If you don't shoot much better than them, the client is not a fool. Who won't do what can save money? Therefore, please constantly improve your photography ability and ensure that the works you shoot can get the matching price.
Fifth, photography portfolio.
Website of portfolio, brochure of portfolio, portfolio on IPAD or mobile phone. I didn't expect you to say JB when I went to see a client. . .
Finally, please firmly believe that wine is not afraid of the depth of the alley.
Stop complaining, there is no shortcut to photography.