(1)

Suppose you are a tall, sexy young girl. On a cool summer afternoon, you pass through the dense crowd of heads and come to the first floor of the department store center. , which is filled with various cosmetics counters, you may be overwhelmed and even more dazzled.

Suddenly, a gorgeous and exquisite counter catches your eye. You go there happily, follow the brainwashing of the professional shopping guide, and soon swipe your card to receive the goods, and leave with a rich and handsome man... …

It is such a simple shopping process, but it hides a rule for cosmetics counter sales:

No matter what the reason is, once a customer comes to your counter, he or she has expressed their intention to buy. , other brands can only stay in their own one-third of an acre, waiting for customers to change their minds, and must not take the initiative to sell beyond the bounds.

In other words, the image of the counter will be your number one trump card. Only with a good enough image can you attract customers, then promote sales and receive money.

The reason why I quote the above rule is mainly to illustrate an all too simple phenomenon in life: judging people by their appearance.

(2)

When it comes to judging people by their appearance, some friends may immediately sneer and be dismissive, shouting that dogs look down on people, they can’t see mountains, people cannot be judged by their appearance, the sea water It’s immeasurable. Experts hide among the people, and a phoenix can fly out of a haystack...

But at the same time, according to a survey conducted by China Youth Daily not long ago: 71.5% of the affected people The interviewees believe that it is very common for society to "judge people by their appearance", and 49.4% of people believe that "changing appearance = changing life". For this reason, there are as many as 3.5 million plastic surgeries in our country every year - it is undeniable that this number is still rising, even if No matter how disfigured, disabled or even risk his life, he doesn't hesitate.

In other words, although most of us don’t want others to judge others by their appearance, watch customers order their food, or look at themselves with colored glasses, at heart we are all visual animals, purely pursuing “truth, goodness, and beauty.” Reject "fake evil, especially ugliness".

I have worked in the daily chemical industry, the so-called beauty industry and the face project, and I know the importance of face, especially for our female compatriots. Without a beautiful face, it will be difficult to find the one you like. Husband, secondly, it is difficult to seduce other people's husbands. Thirdly, I was embarrassed to be taken out by my husband. Overall, all companies in this industry capitalize on women's attributes and amplify their concerns for marketing purposes.

As the most intuitive label for a person, the importance of appearance is reflected in all walks of life. For example, in love affairs, various prodigal love saints, courtesans, etc., they may be handsome and striking, or they may be in the wind, or they may be beautiful. Whether they are charming or charming - whether it is "If You Are the One" or "One in a Hundred", "handsome men" are popular in various blind dates, and beauties are popular. If a top-notch cook happens to meet a white, rich and beautiful woman, the ratings will skyrocket.

(3)

In addition to love, the workplace is no exception. "Sanlian Life Weekly" reported that the American business community has the habit of rewarding and punishing people based on their appearance. Because they believe that generally good-looking people are more confident, and confidence can lead to better performance.

In this regard, our country is not to be outdone. Every interviewer seems to have graduated from the "Appearance Academy", and the passing rate is directly proportional to appearance.

Some companies directly set hard targets (such as height and measurements), preferring "Pan Jinlian" to "Wu Dalang".

This has also directly led to the prosperity of beauty hospitals, with various methods such as nose picking, breast augmentation, liposuction... etc. There is no limit to what is imaginable.

At the same time, in various public relations situations, the promotion of beauty traps also makes full use of the world's tendency to judge people by appearance. For example, Xi Shi in ancient times was used by Fan Li to publicize Fu Chai. Wang Yun used Diao Chan to overthrow the arrogant Dong Zhuo.

Today, there are countless hidden rules in various venues or circles. Have you ever seen various five-star hotels, nightclubs, and red light districts? There are hidden rules and hidden rules everywhere that cannot be brought to the table.

Regarding judging people by their appearance, I would like to give you another example. Suppose you have the following three apples now:

1. The apple is smooth and rosy on the surface, but bad on the inside;

2. The apple is rosy and smooth on the surface, but good on the inside;

3. There are some flaws on the surface, but the inside is very good.

According to survey statistics, 95.2% of people choose: smooth and rosy first, and then consider imperfections. As for whether you can discover the problems inside after selecting it, you can only know by taking a bite.

The purpose of giving this example is to introduce a famous theory in management: the rotten apple theory. Its content is that the superiors are more willing to promote employees who look good on the outside. As for whether there is really any evidence, many times You can only find out after you have been promoted - the most terrible thing is that even if you find out soon, you will often not deny yourself, because no one wants to prove to others that their original decision was wrong.

This also verifies the "beautiful is good" effect in psychology: beautiful things are naturally associated with good things in people's minds. Regarding this effect, even the sage Confucius could not avoid it.

The old man once said this: "I judge people by their words, and I will lose them; I judge people by their appearance, and I will lose them."

The source of this saying is this. It is said that there were two things about the old man Kong in those days. Two disciples: One is named Zaiyu, he is handsome and well-spoken, and he has a good impression of him as soon as he sees his face.

There was another disciple named Ziyu, who was as short and fat as a ball and looked like someone from a car accident. Confucius believed that his qualifications were low and it would be difficult for him to become a great person.

However, as time passed, Confucius discovered that Zaiyu was lazy and had no desire to make progress. However, Ziyu studied hard and had an upright style, which was completely different from his original judgment, and he immediately sighed as above.

(4)

As we all know, in the process of pursuing long-term ideals and short-term interests in life, a lot of chips are needed. Appearance, which is a very important bargaining chip, is actually a combination of boxing, which includes natural appearance, packaged image and personal temperament.

In other words, if we can’t count on our parents, then we have to count on ourselves.

There is no need to talk about image packaging here. As for improving temperament, there are many ways, such as reading thousands of books and traveling thousands of miles - of course, this is a more direct method.

In addition, you can also consider establishing a positive, optimistic and healthy positive energy value system, being well-informed with a sense of curiosity, being unfazed by all changes, and cultivating your aura day and night until one day you become domineering. Lu, the "boxing skills" are superb and the ideal is realized.

Finally, suppose you are a warm, romantic and not stupid man. You come to a high-end department store and plan to buy a set of brand-name underwear for your beloved girl. But in fact, you don’t even I don’t know which one is more famous.

You compare, and there are two stores left for you to choose from. They have the same price, the same decoration, and the same professional service.

But the service staff in one store are dressed casually and casually, while the service staff in the other store are very professional and wear uniform clothing. Which one will you choose?