Community stores that focus on the "last mile" have gradually become a battleground for military strategists with the advantage of "zero distance" with consumers. According to the data of Ke Rui, 30%-40% of urban residents' consumption expenditure is concentrated in the neighborhood 1 km, and this proportion is still rising. The statistics of Win-Business Big Data also show that 30,000-50,000 incremental businesses accounted for 23.87% in 20021year, an increase of 3.82% over 2020, with the most significant increase.
Nowadays, community stores are not satisfied with only providing necessary items for owners. The emergence of various online celebrity shops and the refinement of business operations have made community shops a new social place, further increasing the emotional stickiness of the community.
It is precisely because of the popularization and expansion of community shops that investment shops really become new opportunities for asset preservation and appreciation.
Community commerce has a trillion-dollar market space.
Since 2020, the internal circular economy has been constantly mentioned, and the government clearly pointed out in its work report that "the strategy of expanding domestic demand should be implemented to accelerate the transformation of economic development mode". It is under the guidance of the internal circular economy strategy that community commerce began to appear.
Recently, the Ministry of Commerce and other 12 departments jointly issued the Opinions on Promoting the Construction of a Quarter-hour Convenient Living Circle in Cities, which mentioned that the layout of commercial outlets should be strengthened in old residential areas, new residential areas and urban-rural fringe areas, the development of the Quarter-hour Living Circle should be promoted, and convenience stores, fresh supermarkets, front warehouses and so on should be supported.
The so-called "15-minute convenience life circle" refers to a community business circle with community residents as the service object and a service radius of about 15 minutes, which is formed by gathering various formats to meet the basic consumption and quality consumption of residents' daily life.
Undoubtedly, with the strong support of the policy, the future potential of community commerce is huge and the prospects can be expected.
Especially in the post-epidemic era, many people's consumption patterns have quietly changed. Urban complexes and theme shopping malls are generally affected by the epidemic. However, due to the convenience and flexibility of community commerce and the necessity of planning the format for residents, the value of community commerce in the family is more prominent. For example, the ideal life of many families with children has become an interest class where children can be sent downstairs, with restaurants at the door, cafes for visiting relatives and friends, and so on. Such commercial behavior has had a certain impact on traditional commercial real estate, but it means great benefits to community commerce.
Some insiders predict that the domestic community service market may reach 13.5 trillion yuan in the future, and about 20,000 new community businesses will be formed by 2030.
In the era of quality consumption, community stores are fragrant.
These shops, which rely on large communities, have long-term stable consumer groups and close-range advantages by virtue of their home advantage. Therefore, no matter which business model you choose, there are owners of surrounding communities as consumers, which makes the return of residential shops stable and the operation more secure.
For the "new generation" consumers, personality fashion, freshness and cost performance have become important criteria for whether they are willing to spend. Therefore, it is particularly important to introduce "new format" and enlarge the layout of "new scene". New formats and new scenes can not only bring new vitality to community commerce, but also innovate users' consumption experience and meet the needs of "new generation" consumer groups.
Compared with commercial complex shops and commercial street shops, community shops are more suitable for individual investors because of their relatively low price advantage, more optional regional segmentation, less holding costs and richer formats.
For investors in shops, whether they are self-employed or used for leasing, they can get benefits in the first time, and in the face of the risks brought by uncertain factors, the ability of community shops to resist pressure and avoid risks is obviously stronger!
A community store, three generations of cash cows. The value-added benefits of community shops are more obvious, and the value will gradually increase with the increase of community population. Therefore, the more mature the community store, the greater the value.
According to institutional statistics, community operation tends to be standardized gradually, which makes the rent of community shops increase year by year. At the same time, the business circle composed of many shops is becoming more and more mature. The rent in mature business districts can reach 8- 10% or even as high as 20% every year, which is much higher than the rent of houses (1-3%).
Grasping Xishan No.1 at the same time with software and hardware to create a community business sample
Generally speaking, when choosing a community store, the most important thing is to look at the location and the popularity of the community. Store C, which occupies a high-end community, is more likely to become a community store with unlimited money. Xishan No.1 Middle School has created such a standard answer!
As an improved residential area that has been selling well since 20 16, Xishan No.1 is mainly a large-area residence with nearly 800 owners, providing ready-made and rich business scenes for shops.
In addition, the value of lots also determines the possibility of the potential of shops. Xishan No.1 is close to the first station of the subway 14 line, and the Garden Expo Park is not far from the north, with dense personnel exchanges. In addition, the commercial street of Xishan No.1 is also located at the corner and edge of the main street. There is a golden rule for store investment, that is, "Jinjiao Silver Edge", which is the key to site selection. The existing commercial street shops in Xishan A 1 are located in the southeast corner of the whole group, close to the intersection with heavy traffic, and the visual distance is the subway station, which is the best choice for choosing shops.
In terms of apartment type, Xishan A 1 is all existing shops at present, which is ready to use, perfectly catering to the consumer demand of the community. The building area of the shop for sale is 24- 174 square meters, which can be used as a small and beautiful online celebrity shop, training institution or medical beauty, and will radiate the mellow residential area around 3 kilometers.
Compared with the traditional business, the social experience of community stores is richer, and they are highly dependent and interactive on the consumption habits and lifestyles of community residents.
Although community commerce is still in the stage of exploration and development, with the continuous upgrading and expansion of residents' consumption demand, community commerce has broader development prospects and market opportunities. In the future, community residents will rely more on the "last mile" circle, and businesses and customers have the advantage of seamless docking, which makes it easier for community businesses to derive a one-stop consumption model that conforms to the mainstream trend.
Text/Li Wei
Editor/Liu Yang-Guangsha