The publicity work of the hospital in 2007 is summarized as follows:
First, establish various external media work networks, expand the field of publicity and enhance the overall image of the hospital. There was no negative media coverage of the hospital throughout the year.
1, TV media publicity
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(1) Actively contact the city TV station to publicize hospital management, spiritual civilization construction, new business, new technology and specialty features. , and broadcast 5 1 hospital TV news throughout the year.
(2) Actively communicate with provincial TV stations and broadcast 1 1 hospital news items on provincial TV stations and provincial news comprehensive channels, which greatly improved the visibility of our hospital in the whole province.
(3) Actively respond, capture hot spots, and cooperate with emergency plan work for publicity. In the two emergencies of chemical leakage poisoning on February 2 this year and serious car accident on March 24 this year, the hospital propaganda department publicized the typical deeds and good mental outlook of the medical staff and party member who were treating the wounded urgently, and responded quickly at the first time. The first-hand video materials obtained are successively in CCTV 2, CCTV 360, CCTV 1. It has played an important role in inspiring morale, rallying people's hearts and shaping a new image.
2, newspapers and media publicity
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(1) Continue to run Xiaogan Medical News Weekly in Xiaogan Evening News, mainly aiming at the professional characteristics, professional introduction and team spirit of each department, publishing 50 issues and 273 articles on hospital news communication and popular science throughout the year.
(2) Cooperate with radio and television newspapers to open hospital columns, and publish 50 issues of news communication throughout the year, 125 articles.
(3) Using Xiaogan Daily and Evening News to publish 82 news articles in provincial newspapers, 1 1. In combination with the planning and publicity of major activities, 7 special editions of daily newspapers were held, including 5. 12 Nurses' Day, the listing of three excellent hospitals, the party building tour exhibition, the establishment of four excellent teams and groups, the on-the-spot report on the work of building a clean and honest party style by the Commission for Discipline Inspection, the achievement exhibition of hospital management year, and the foundation stone laying of the surgical building.
(4) Actively participated in the selection of provincial health promotion news works, and three works won the second prize.
(5) Xiaogan Daily opened a column of interviews with famous doctors, and experts from our hospital 10 were interviewed.
(6) In the celebration activities such as the listing of three excellent hospitals, the listing of the affiliated hospital of China University of Science and Technology, and the laying of the foundation stone of the surgical building, the publicity work embodies the specific requirements of "brand-new concept, rare opportunity and comprehensive display". The leaders and experts at the meeting learned about the latest development of the hospital through special-edition reports and on-site publicity atmosphere at the first time, which was well received, so the Propaganda Department won the Excellence Award for the "Three Excellent Activities" in the Hospital.
I recommend it carefully.
3. Improve and popularize Xiaogan Health Network.
It has been built for three years now. This year, the website was revised and enriched. At the same time, use various media platforms to publicize the hospital website and increase the number of website visits. This year, * * * uploaded 53 1 news, with a click rate of 10987 times. The normal operation of the website has created a network platform for hospital information exchange.
4. Organize and participate in radio hotline programs.
Second, strengthen the publicity in the hospital and build a publicity and operation platform in our hospital.
1, Xiaogan medical news highlights the cultural characteristics of the hospital.
This year, Medical News has set up 15 special columns, such as hospital annual achievement display, party style and clean government construction, and nurse diary, and received 20 1 articles from Yingcheng People's Hospital, Yingcheng Chinese Medicine Hospital and other cooperative member units. Medical news is published all year round 1 1 issue, with 195 articles and 65 pictures. Always publicize the principles and policies of the system reform of medical institutions in the new period, spread health knowledge, and build a bridge of friendship for both doctors and patients to communicate information and ensure the health and life safety of patients. In this year's selection of provincial health propaganda news works, Xiaogan Medical News, a newspaper of our hospital, won the provincial hospital newspaper good page award for its novel layout, vivid content and strong readability.
I recommend it carefully.
2, hospital curtain wall, sign design, production unified specification.
In order to create a clean, warm and culturally rich external environment for patients and employees, and constantly sublimate the cultural connotation of the hospital, this year we followed the principles of overall planning, overall layout, unified color, humanized design and strict economy, and made and designed the sign 1233 around the creation of "three excellent", hospital management year, ward health education, various medical academic reports, and patient selection of doctors. In order to cooperate with the construction of Cultural Year, the 8M Cultural Window was designed and produced, covering three sections: hospital cultural construction, management year work and community service.
3. Carry out creative planning.
I have planned to make hospital brochures and learn to compile books this year. Seven presentation slides were made, and good publicity results were achieved.
4. According to the theme of hospital culture construction year, organize and participate in various cultural activities, such as the first nurses' day party in 5. 12 square, Christmas Eve blind date, etc. On October 2nd, 65438/kloc-0, our department participated in the establishment of the first amateur art troupe in the hospital, which organized the old, middle-aged and young workers to play and sing, enriching the cultural life of the masses. On October 7th, 65438, 10 went to Wuhan to get in touch with Wang Yuanping, a famous composer in our province, and began to write hospital songs.
I recommend it carefully.
5. At the request of the Organization Department of the Municipal Party Committee, with the care and support of the Party Committee of our hospital, our hospital dispatched cadres to the Xuanhuadian Town Government of Dawu County. The cadre made full use of his own advantages in dispatching work, publicized the work of the party Committee center of the town government, and published news 16 in various media; Publish a special issue of small town tourism in Huaiyin Weekly (1 version); Contact the special department of the municipal TV station to produce and broadcast the agricultural special film1; At the end of 10, the government website established by this comrade who took the lead in sorting out information and assisted the technicians of the county network has basically taken shape; 1 1 In June, 1 doctors were sent to our hospital for B-ultrasound training in order to improve the professional skills of primary medical units. 128 October, 165438+ invited CPPCC leaders and medical experts from health departments to the town to provide free medical care for farmers in Ding Qiao village. This comrade's work has been well received by the town government.
In 2008, hospital publicity will continue to focus on the construction of hospital management year, highlight characteristic disciplines, rely on comprehensive strength, further intensify its work, conscientiously do a good job in the propaganda and ideological work of hospital development under the new situation, enhance the competitiveness and popularity of hospitals, and make contributions to the new take-off of hospitals.
I recommend it carefully.