Randar Xu is the founder, president and CEO; Beijing Randall Management Consulting Co., Ltd.; Famous organizational culture expert, one of the top ten consultants in Asia-Pacific region and one of the top ten trainers in Greater China; Researchers and part-time professors of many advanced research institutions and famous universities, and columnists of many famous media; He put forward and constructed the theory of oriental management, advocated the six disciplines of excellent organizations, and advocated the creation of benevolent organizations, which was praised by public opinion as the epitome of new management and oriental management. Invented a series of profound and unique insights with oriental management theory as the core, and formed a management theory and technology with oriental characteristics, integrating advanced concepts and technologies in Europe and America and conforming to the reality of social development, which was highly praised and widely recognized by customers in consulting practice. He has published or published works of more than two million words, such as Enlightenment of Success, Wisdom of the Boss, Positive Thinking, etc. He has published more than 0/00 papers such as Standard Audience and China Media Potential Market, which has a wide influence. The main customers are China Industrial and Commercial Bank, China Petrochemical Co., Ltd., China Xinxing (Construction) Group Company, Northwest Hospital of Xi Jiaotong University, Sino-British cooperation project of the Ministry of Health, Wuhu Port, etc. Main research interests: organizational culture, development strategy, brand building, human resources, marketing management, etc.

The predecessor of Randall Company led by Xu is Oriental Management Consulting Company. Since its establishment in 2007, it has been constantly exploring the deep success rules of organizational management and consulting, strictly demanding itself with world-class professional standards, constantly innovating and constantly surpassing itself, becoming one of the most professional management consulting institutions in the world, and also becoming a master of organizational culturology. Xu and Randall Company took the lead in systematically investigating and analyzing the corporate cultures of the world's top 500 enterprises and China's top 500 enterprises, and deeply combed and analyzed the research results of organizational culture and learning organizations at home and abroad, resulting in the reform of investigation and diagnosis methods, the understanding of the concept system and code of conduct structure, the relationship between them, the relationship between group culture and branch or department culture, and the consulting reform of subculture construction.

Xu worked as an editorial reporter in the central media for many years, and his edited works won the third prize of China News Paper Award. 1998 The series of reports on the bombing of China's embassy in Yugoslavia was affirmed by the Publicity Department of the Communist Party of China special page of the internal communication of the CPC and commended by the China Association of Journalists. At this stage, he edited and published China's first paper on the construction and management of media culture, studied and explored the law of "communication" in communication, devoted himself to exploring the mystery of people's psychological needs, and made his Randall management consulting project better at "landing".