In fact, there are many platforms to choose live broadcast of popular science medical knowledge, such as Tik Tok, Aauto Quicker and other common entertainment live broadcast platforms, as well as some enterprise-oriented and professional live broadcast platforms such as micro-praise live broadcast. Compared with entertainment live broadcast platforms such as Tik Tok and Aauto quickness, Weibo Live Broadcasting has an obvious feature that the traffic of entertainment live broadcast platforms such as Tik Tok and Aauto quickness is distributed by platforms, while Weibo Live Broadcasting is a professional enterprise live broadcast platform based on WeChat ecology, which enjoys WeChat traffic and social advantages, and can be embedded into official WeChat accounts to accumulate and operate private domain traffic.

Therefore, if micro-praise live broadcast is used to popularize medical knowledge, private domain traffic can be well precipitated, and there are also many marketing plug-ins to realize traffic realization.