Finely decorated residential projects have flourished all over the country in recent years, and are also highly respected all over the country. As long as the concept of "fine decoration" is played, which property will be on fire. With the deepening of the concept of "carrying a bag", some people worry that the emergence of more and more finely decorated houses will make the home improvement market divided by engineering decoration enterprises (hereinafter referred to as tooling enterprises).

Fine decoration housing first affects the home improvement industry.

Three or four years ago, the Ministry of Construction put forward the idea of "finely decorated houses". The main consideration is that the family decoration will be changed from a rough house to a decorated house, and each household will produce at least two tons of garbage. If the decoration is carried out by the development enterprise, it will not only save the environment in terms of materials, but also reduce the noise nuisance caused by the decoration of high-rise residential buildings. For developers, finely decorated houses can incorporate decoration into the cost, thus reducing the expenditure of land value-added tax and increasing the profit space of enterprises. Now more and more main buyers are in a state of no time and energy to decorate their houses, and finely decorated houses are catering to the needs of these people. If finely decorated houses become a general trend, the home improvement industry will be affected first. Because the decoration of finely decorated houses is generally undertaken by tooling enterprises, it will directly divide the market cakes of home improvement companies.

It is understood that developers will choose a decoration company through bidding before decoration. Most of the enterprises participating in the bidding are tooling enterprises.

Some insiders believe that only when the house price rises to a high level and the decoration cost only accounts for a small part of the purchase cost, the finely decorated house may have obvious development, but it still cannot become the mainstream. "In the price-oriented market, the development of finely decorated houses will be slower, and the impact will naturally not be great."

Some buyers also believe that finely decorated houses will not become the mainstream. Because the decoration quality is average, many people will carry out secondary decoration because they are not satisfied with the decoration style and quality, which will cause great waste.

There is a difference between the operation process of home improvement and tooling.

For the increase in finely decorated houses, the industry believes that it will not impact the home improvement market. Experts said that finely decorated houses were first developed from Guangzhou and Shenzhen in China. After so many years, there is no climate, so he thinks that finely decorated houses will not become the mainstream of the market.

Fine decoration housing is a popular trend, but he also said that the development of fine decoration housing is still relatively small. Because they don't take the mass publicity channels, the general buyers don't know much about tooling companies. Because real estate development is not aimed at ordinary buyers, tooling companies are not well-known among retail investors. The main ways of publicity are door-to-door visits, oral communication and trade magazines and publications.

According to industry insiders, the so-called tooling and home improvement are mainly distinguished from the work team. For example, tiling, floor leveling, brick cutting and brick soaking can be done by two or three people, and everyone will do several things. Maybe floor leveling, brick cutting and brick laying are all done by one person, but the tooling company is different. They have professional workers and different processes will be undertaken by different people. For example, those who cut tiles will cut tiles specially, but they must cut all the tiles needed by the whole building. In this way, over time, workers can not only perform their duties, but also skillfully complete their responsible work, which is the same in every house. After pasting one room, paste the other rooms as usual, which will be much faster.

Jiezhuang and tooling do not infringe on each other.

Some senior people in the industry believe that finely decorated houses are an investment trend, which is suitable for young people to buy homes and for second home purchases. Developers who need it will naturally build it. Developers choose tooling companies, mainly from the perspective of work efficiency, and those who are used to home improvement are unwilling to work; People who are used to tooling are reluctant to do home improvement.

Now the development of refined decoration projects requires advance payment, which is too risky for home improvement companies to do. But the content of tooling design is less. For example, when developers build finely decorated houses, they will generally only provide several sets of model houses for property buyers. Unlike home improvement companies, it is one-to-one, and each house will be designed and constructed according to the requirements of the owners, which cannot be repeated.

It's not that the tooling company is unwilling to take home improvement work, nor that the tooling company can't do home improvement, but it's more troublesome to do home improvement. General tooling work will not change after the scheme is determined, but home improvement is different. A house must be changed by at least half from the determination of the decoration plan to the completion. Doing home improvement is "laborious", but it is easy to have a sense of accomplishment. Designers only work according to the requirements of customers, and the level of designers is difficult to reflect. Although the tooling is easy to make, the absolute profit per square meter of home improvement is higher than that of tooling.

Senior designers in the industry believe that general tooling companies are reluctant to enter the home improvement market. First of all, the list of each tooling project is very large. For example, making a 5 million tooling is similar to making a 50,000 home improvement, and the management and construction links are similar. In this way, the cost of manpower and energy allocated to the unit cost will be greatly reduced and the unit profit will be improved. In the construction process and after-sales process, the chores of tooling are less than those of home decoration. Because the home improvement company is facing the family, things are trivial; The tooling is enterprise-oriented, and the requirements of decoration standards will not be too detailed.

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