1, the evaluation of this women's group is not particularly good. Some time before her debut, Espa was constantly on the hot search because of the comments of some artists. Of course, I know that this may be the consistent means for sm to run a women's group, but it's really uncomfortable to pass on black materials and touch porcelain predecessors. Liu Zhimin, in particular, also rubbed Zhong Ren's advertisement in exo. I think sm's practice is quite shameless.
2. This women's group is average in strength and recognition. From a fair point of view, I really think that this time the women's team can see that sm Company is going downhill, and I feel that the level of sm's selection of women's teams is not as good as before. Aespa is beautiful in appearance, but their beauty is too similar and consistent. I still can't tell who is who.
Secondly, the strength of this women's group is not particularly outstanding. I listened to this new project. Eight words describe it as featureless and messy. Yes, MV can, but the level of songs is very average. Is this the whole inspiration for making MV?
3.sm has too much marketing for aespa. What annoys me most is that sm really gives Espa too much marketing. Even if you don't pay attention to this female group, you are always forced to watch their news. They also buy hot search when they return, buy hot search when they enter the bubble, and buy hot search for their mv. Moreover, it's really annoying that sm frequently buys hot searches of this women's group on domestic social platforms.
Anyway, I really don't think much of this women's group. I feel that I have no strength, but I always rely on hype and porcelain-touching predecessors to gain attention. This way is really difficult to last for a long time, and the temporary heat is just a flash in the pan.