New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise.

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The reason why New Balance can become the second largest sports shoes brand in the United States and even beat Adidas and other brands in this extremely market-oriented country is because the company can accurately locate the market.

It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will pay attention to the comfort and protection of feet from the appearance of shoes, and at the same time have strong purchasing power. And because of its unique positioning, it hardly shares the market with several other shoe giants.

Baidu Encyclopedia-New Balance