1. False propaganda
Medical beauty advertising is known as the "last Red Sea" in the advertising industry. Fraud can be seen everywhere in the market. Many companies cheat consumers through false propaganda and grandstanding, and many so-called "celebrity spokespersons" are actually actors hired by the company itself; Some medical and beauty institutions also claim to have international leading technology, which is actually false propaganda.
2. Illegal organization and operation
At the same time, there are some illegal medical beauty institutions that operate without a license and illegally charge consumers high fees without providing any protection. Although the fees of such institutions are relatively low, there are serious loopholes and problems in the hospital's production facilities, medical level and after-sales service, which often bring huge burdens and risks to consumers.
3. Doctors lack technical ability.
The risks of medical beauty industry mainly come from the lack of management and the lack of doctors' technical ability. According to statistics, 80% doctors in the medical and aesthetic industry have not received aesthetic training. In the practice of cosmetic surgery, if doctors do not have enough professional knowledge and skills, it may lead to adverse reactions or more serious complications. At the same time, there are also some doctors who pretend to be other people's qualifications to engage in the plastic surgery industry, which increases the hidden risks.
4. "Black industrial chain"
Some businesses illegally engage in breast augmentation and micro-plastic surgery, often using inferior fillers and drugs, and illegally buying these drugs. Technicians who have not passed the professional qualification certification are engaged in plastic surgery under the condition that the technology is not too hard, which leads to great medical safety hazards. The existence of black industrial chain casts a shadow on the healthy development of medical beauty industry.
Two. 3 15 Significance of Medical Beauty Activities
3. 15 The medical beauty activity not only aims to tell the public that the medical beauty industry conforms to the norms, laws and guarantees, but also fully demonstrates the healthy and orderly development of the whole industry, and screens regular medical beauty institutions for consumers, saving a lot of time and expenses.
1. Public safety awareness has increased.
3 15 Medical Beauty Activities remind citizens that when performing beauty-related surgery, they must choose regular medical institutions and professional doctors with excellent morality and art, and fully understand their physical condition and medical records before performing surgery. Through this activity, the public's understanding and safety awareness of the medical and beauty industry have been further enhanced.
2. It has promoted the healthy development of the medical beauty industry.
3 15 medical beauty activities promoted the healthy development of the whole medical beauty industry and the standardized development of the medical beauty industry. The activity publicized the legal operation of medical beauty, standardized the industry order and created a standardized environment for all units to get on the right track.
3. Safeguarded the vital interests of the public.
3. 15 Medical Beauty Activities publicized good medical beauty knowledge, mobilized the public's awareness of self-protection, encouraged consumers to choose regular medical institutions and professional doctors for cosmetic surgery, and safeguarded the vital interests of the public.
Three. Suggestions on rectifying the medical and aesthetic industry
In order to rectify the chaos in the medical and beauty industry and meet the public's expectations for the beauty industry, we need the joint efforts of the following aspects.
1. The government strengthens supervision.
The government should strengthen the supervision and management of the medical and beauty industry, strengthen the entry threshold of the market industry, and strictly enforce the law according to laws and regulations. At present, although some places have abolished the licensing system for wedding photography and hairdressing, it has also brought convenience to illegal institutions, and the government needs to strengthen supervision over this industry.
2. Industry self-discipline
The medical beauty industry should strengthen self-discipline management, make a good comparison between formal and informal medical beauty, and standardize and manage it from within the industry. Strengthen the cultivation of doctors' professional ability and quality, improve doctors' moral and ethical concepts, standardize advertising, and strengthen industry self-discipline.
3. Increase technical training
The technical ability of doctors is the basis of medical beauty and safety. Integrate professional resources, strengthen the training of medical beauty-related technologies, improve the technical ability of doctors, and at the same time strengthen the rationality and timeliness of doctor training, so that doctors can better undertake medical duties.
4. Severely crack down on bad businesses
For bad businesses, especially bad enterprises with commercial interests as the first purpose, we should crack down and rectify them severely, and at the same time create and maintain a healthy and orderly medical beauty and safety environment.
Four. conclusion
As a new type of beauty service, medical beauty meets the needs of the public and expands the consumer market, but there are also some chaos and security risks. 3 15 medical beauty activities always remind us that we must make efforts in strengthening supervision, strengthening self-discipline, improving technical ability and rectifying the chaos in the industry, so as to make the medical beauty industry develop healthily. Medical beauty must, like other beauty industries, make clear the orientation of the industry and correctly guide consumers' consumption demand while vigorously promoting governance.
The safety, health and legality of the medical beauty industry are the necessary conditions for the public to enjoy a high-quality life. The medical beauty industry will also adhere to the principles of legality and public safety to provide better medical beauty services for the public.