Introduction: Qingzhou Yidasen Arts and Crafts Co., Ltd. was established on 20 10 in response to the call of the municipal party committee and municipal government to "strengthen the city by culture". Its predecessor was Qingzhou Sensen Wood Processing Factory. The company is located in the private economic park of Nanzhanglou Village, Heguan Town, specializing in the production and sales of national picture frames. Qingzhou Yidasen Arts & Crafts Co., Ltd. now has a management team of 18, 32 professional technicians, 28 salespeople, and more than 50 employees/kloc-0, which has driven more than 2,000 related employees and invested more than 40 million yuan. Through unremitting efforts, the company has become a professional country with perfect enterprise management system, first-class production equipment technology, full coverage of online and offline sales network and far ahead in the same industry. Second, aim at market positioning, adjust industrial structure and highlight brand effect. In recent years, with the economic development of our city, the cultural industry has also been greatly developed and prospered, initially forming a situation in which tourism industry, traditional folk customs, "non-legacy" culture and other flowers blossom, showing the Qingzhou painting and calligraphy phenomenon of "China painting and calligraphy look at Shandong, Shandong painting and calligraphy look at Qingzhou", while the predecessor of Yidasen Sensen Wood Processing Factory is a family workshop-style business model. The business concept of purchasing wood for preliminary rough machining and sales has completely failed to meet the needs of economic development. With his keen insight, Liu Dejun invested more than 30 million yuan in enterprise reform and industrial structure upgrading in 20 12 years, regardless of the strong opposition of people around him, and devoted himself to the production and production of national picture frames with the spirit of a strong man breaking his wrist. At the beginning of the company, it was impossible to talk about how to do it and who to learn from. With indomitable spirit, the team led by Liu Dejun, through hard work and independent research and development of equipment, produced the first batch of high-quality China picture frames, which opened the door to the production of China picture frames. Yidasen's R&D team actively innovates and extends its products to all kinds of solid wood Chinese photo frames and supporting industries. At present, there are 2 primary processing production lines for logs, 4 sets of imported milling equipment, 34 kinds of CNC double chamfering machines, photo frame chamfering machines, Chinese painting mounting machines and equipment, and 2 high-grade special-shaped line printing and painting production lines, forming a complete processing industrial chain from log processing to plates, wood squares, frames and finished frames, reducing production costs and occupying a decisive position in the national photo frame market. After leap-forward development, it has become a leading enterprise in the production and sales of professional picture frames, with two subsidiaries in Taiyuan and Linyi, and the product coverage rate has reached 80% in the country. At the same time, in order to establish and maintain the brand image and pay attention to self-protection in the field of intellectual property rights, the company registered the trademark "Frame World" and became the first registered trademark in the national frame industry. After three years of continuous cultivation, the brand industry is now worth tens of millions. Third, adhere to traditional culture and highlight market effects. Qingzhou, as one of the ancient Kyushu, has a strong cultural atmosphere and a long history of making national picture frames. In the national painting and calligraphy mounting market, Chinese painting frames produced in Qingzhou occupy a decisive position. Liu Dejun and his team members searched around Qingzhou at the early stage of Yidasen's development. Shandong famous experts learned from him, summarized and summarized in time, inherited and carried forward the cultural essence of Qingzhou's national picture frame making, and concluded that the country of "there are frames in the paintings, and the frames and paintings set each other off" is no longer satisfied with providing a single product and service for an ancient city like Qingzhou, where the painting and calligraphy market atmosphere is active and the historical background is profound. In order to better highlight the local characteristic culture and make the market bigger and stronger, relying on the good atmosphere of the painting and calligraphy market in Qingzhou, the company established Qingzhou Yajixuan Culture Communication Co., Ltd. on 20 13. At the beginning of its establishment, the company established the concept of creating calligraphy and painting products that ordinary people can consume, which is in the same industry in the country. It is the first to put forward a new service model of "building a one-stop shopping service model for Chinese painting mounting industry from frame, painting, mounting materials and equipment to technical training". The business scope of the company covers calligraphy and painting circulation, Chinese painting mounting, mounting material processing, polymerization, wholesale and technical training. The business covers finished calligraphy and painting, China picture frames, mounting materials and hardware accessories, handicraft processing and related supporting products, which enables the company to improve the production picture frames and cover finished Chinese painting. The company's production and R&D team pay attention to the in-depth exploration and excavation of ancient city of qingzhou's humanistic value, purchase domestic advanced equipment and hire top technicians with high salaries, highlighting the market value of ancient city of qingzhou's outstanding cultural relics. At the end of 20 14, millions of yuan were invested to cooperate with relevant units to promote Qingzhou's unique cultural symbols such as longxing temple Buddha statue, Ziyi jade and champion scroll in a market-oriented way, which played a leading role in the field of Qingzhou's cultural and artistic reproduction. Fourth, strengthen the management structure and improve the sales network. Most people in Qingzhou Yidasen Arts and Crafts Co., Ltd. have military experience. This extraordinary military career has played a vital role in promoting the development of Yidasen. Qingzhou Yidasen Arts & Crafts Co., Ltd. takes Qingzhou as the center, relies on Taiyuan and Linyi branches, radiates the surrounding areas, and its products cover the whole country except Tibet. Among them, Taiyuan branch radiates North China and Northwest China, and its products are sold to Beijing, Shaanxi, Shanxi, Gansu, Inner Mongolia, Xinjiang and other places. Linyi Branch gives full play to the location advantage of Linyi as the "logistics capital", relies on the economic hinterland resources of Rizhao Port, faces the southeast and southwest regions, and focuses on Jiangnan provinces such as Jiangsu and Zhejiang, forming a sales layout from point to area. With the development of B2C(Businesstocustomer) business model in recent years, B2C based on Internet has developed very fast. According to the latest statistics, by 20 16, the global B2C transaction scale is expected to reach 7.29 trillion US dollars. Traditional transactions often consume a lot of resources of enterprises and consume time of consumers. Through B2C transactions, buyers and sellers can complete the whole business process online, from establishing initial impression and shopping around, to bargaining, signing, delivery, and finally to customer service. Yidasen aimed at the opportunity, 20 13, and Yidasen successfully achieved online coverage of the sales network. According to incomplete statistics, at present, there are more than 20 home appliance enterprises engaged in national picture frame sales online, including 9 such as Yidasen and Yajixuan. In 20 14, the online sales exceeded 6 million yuan, and it is planned to exceed130,000 yuan this year. At present, the company's products are in short supply, and online and offline transactions are on the rise. Then, due to the factory conditions, the company is relatively short of funds, facing a serious shortage of production capacity and unable to expand reproduction, which has become a key constraint for Yidasen to become bigger and stronger in the country. Fifth, cultivate corporate culture and promote regional effects. Yidasen Company conforms to the national industrial policy and the target planning of "strengthening the city with culture" and "filial piety" proposed by the municipal party committee and municipal government. Yidasen pays attention to the cultural connotation accumulation of filial piety while developing itself. Actively fulfill social responsibilities and strive to satisfy every employee in terms of employee welfare and salary; Pay attention to the retraining and retraining of enterprise employees, organize employees to go abroad for further vocational skills, and enhance the soft power of enterprises; Organize employees to carry out charity activities every year, and take out special funds to help the elderly over 70 years old in Gao Xiao Village, Heguan Town, where the company is located. The development of Yidasen has played a driving role in the surrounding regional economy. Yidasen takes root in Qingzhou, serves the public, and takes the frame of Qingzhou Yidasen as a business card to promote the economic and cultural exchange and development between Qingzhou and other provinces and cities in China.

Legal Representative: Liu Dejun.

Established: 2010-11-02.

Registered capital: 5 million yuan.

Industrial and commercial registration number: 37078 12000 14284

Enterprise type: limited liability company (natural person investment or holding)

Company Address: Jiangjia Village, Heguan, Qingzhou City