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Wang Jin Xiqiang Dairy: Love makes women strong.
Nowadays, domestic dairy products are in an unprecedented crisis of trust. How does a woman engaged in dairy industry in Huaibei City, Anhui Province make milk safe? She has a successful career, charity and a happy family. How did she do it?

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Far away, an intellectual woman with thick skin and clear eyes came up to me with a smile, a light pink cotton-padded coat and a light gray scarf. I don't think she is the person I want to wait for, because she is too simple. The person I want to wait for is a female entrepreneur with an enterprise output value of more than 400 million and a donation of more than 65.438+0.8 million. It was not until she reached out to me that I was surprised to know that she was Wang Jin, general manager of Xiqiang Dairy in Anhui.

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Don't struggle, fight back on "chaos"

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Before 2003, Wang Jin worked as an accountant in a state-owned enterprise in Huaibei. If it weren't for the "cajoling and cheating" of her eldest brother Wang Pingzhe, she would definitely not quit this stable job and become the general manager of Xiqiang Dairy. Although she had anticipated all kinds of difficulties before, the reality still gave her a blow, and the difficulties far exceeded her imagination.

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In 2002, Wang Pingzhe, who worked hard in Beijing, bought Xiangshan Dairy Factory, which was on the verge of bankruptcy, and changed its name to Xiqiang Dairy. He tried his best to persuade his sister Wang Jin to be the general manager to manage this "mess". Xiangshan Milk Factory is a subordinate institution of Agriculture and Forestry Bureau, which was put into the market after 200 1 reform. At that time, there were 93 employees, and only 134 cows were rented in the whole factory, and the market share was very small, almost zero.

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2003 1 7th of the month-1 1 Celsius, the wind was biting. Wang stopped at the gate of the milk factory and greeted every employee personally, hoping to leave a good impression on the first day of work. However, some people don't buy it. A middle-level manager said, "If you dare to buy our factory, I will dare to quit!" In less than 20 minutes, the three backbones packed up and left, and a dozen employees followed. Intellectually speaking, Wang Jin understands them, because if they don't change their system, they can get the salary of public institutions. Although it is not very high, it is stable enough. After retirement, the retirement salary of public institutions is enough for them to live in Huaibei, a small city. They vented all their anger on Wang Jin because they destroyed their "iron rice bowl". They think that without Wang Jin, they may be able to keep their "iron rice bowl". Emotionally, Wang Jin was so angry that she almost cried. They are giving themselves a duel!

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Wang Jin, with fierce inner struggle, put aside the entanglement of reason and emotion. She wants to change her heart for heart: "Don't worry, I will work with you to make the benefits of the factory go up and let everyone get higher wages!" " In the end, Wang Jin didn't convince the three backbones. Others stay, and more people take a wait-and-see attitude. They don't believe that this fair-skinned woman with a good face can save the factory that is on the verge of bankruptcy.

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After stabilizing people's hearts, Wang Jin needs to know all aspects of the dairy factory. When the sales department reported her work, Wang Jin raised a small question. The other party said, "Mr. Wang, you don't understand …" The people in the quality department also said, "Mr. Wang, you don't understand …" Almost all department heads said that she didn't understand. Everyone thinks that the general manager is an amateur, but he is. This actually inspired Wang Jin's fighting spirit: I don't understand, do I? Okay, I'll learn from the beginning.

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The next day, Wang Jin put on his staff uniform and walked into the bullpen. He moved two bricks and sat on them, observed how cows ruminated and milked, and wrote them down in his notebook. Those days coincided with the production of two cows, and she delivered the baby herself. Employees have never seen such a leader, and many people come here to see something new. After watching the cows, she went on to learn processing and sales. It took Wang Jin three months to finally learn the whole process. When she pointed out the problem like an expert, no one said she didn't understand.

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Then, she began to introduce cows and update the equipment. Gradually, she found that the way employees looked at her changed, from suspicion to acceptance, and even a little trust. Wang Jin thought, well, I won't betray your trust. As a result, the sales income of that year was 6.7 million, and the income of employees increased a little compared with that before the reform. She not only won the trust of employees, but also won the respect. She told herself in her heart: I want to do better! In 2003, Xiqiang Dairy passed ISO9000 certification. In 2004, Wang Jin began to "attract investment and attract cattle", built a cattle factory and introduced all cattle from Suzhou and Xiaoxian. Every time a cow comes, Xiqiang Dairy will give a one-time interest-free loan of 4,000 yuan, which will be deducted from the milk of the cow. Such a good policy has attracted many cattle farmers, such as Lao Li in Sanba Township, Li Guifeng in Xiaoxian County and Xie in Huainan, who have sent their cows to Xiqiang Dairy. The daily milk output of Xiqiang Dairy has also increased from 30 tons at first to 80 tons in 2005. Benefits come up, and honor comes with them. In 2005, the company was successively rated as a national agricultural product processing demonstration enterprise, Anhui credit unit and A-class food enterprise, and the enterprise technology center was recognized as a provincial enterprise technology center and a national agricultural product processing innovation center.

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Don't be squeamish, learn to suffer, learn to suffer.

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However, it was the brilliant year of 2005 that became the most difficult year in Wang Jin's life. This year, due to the second renovation of the factory, 65438+February 1 the whole factory was relocated. However, when the crane was lifting the equipment, the wire rope suddenly broke and the equipment hit two workers heavily. The scene was in chaos, and Wang Jin had only two words in his mind: save people. She doesn't know where she got her strength. She jumped over the wall of 1.7 meters to get the money, and then carried the stretcher to the hospital with the staff. During the three days when the factory moved, Wang Jin was in the hospital, between the old factory and the new factory, and did not go home. For three days and nights, she always rests for ten minutes.

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Everyone sees her hard work and keeps it in mind. A worker who had just finished brain tumor surgery insisted on taking up his post before he fully recovered, saying, "Everyone is so busy, so I have to contribute." Another employee was so tired that he fell asleep holding a milk can. The area of the factory has expanded and I want to add cleaning staff, but Master Yang said, "Mr. Wang, there is no need to add more people. I come earlier every day and leave later, and I can finish it. "

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With such a dedicated employee, outsiders praised her for her good leadership, but Wang Jin felt that she had no leadership wisdom. She just treats others with a kind heart. Wang Jin grew up in the countryside and has five children. She is the youngest. When she first took over Xiqiang, her eldest brother said to her, "You are the youngest and have never suffered. You must learn to eat two things in the future. First, you have to endure hardships, and only after suffering can you understand the efforts of others; The second is to suffer losses, and to get along with anyone must hold a loss-making attitude. "

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Wang Jin regards employees as relatives. She attended every employee's wedding, wedding, funeral, and whenever there was any difficulty in the employee's family, she immediately gave a helping hand. In 2004, an employee's wife got uremia. Wang Jinxian first organized a donation, and later he took out 30 thousand yuan himself.

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Eldest brother Wang Pingzhe also told her: "The quality of products must be guaranteed. Even if the development is slow, let everyone drink safe milk. " Drinking safe milk must first ensure the milk source, and a high-standard breeding base is the key to ensure the milk source. Wang Jin chose a breeding base next to the carrot base. In this way, you can buy those ugly carrots at a low price and feed them to the cows. It goes without saying that the milk produced by cows eating carrots is rich in nutrition.

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Nowadays, many people talk about the discoloration of domestic milk, and problems such as melamine, excessive flora and carcinogens have caused Mengniu, Yili, Guangming and other big-name milk to fall down. The quality of these big-name milk can't be guaranteed. What's the quality of Wang Jin's local brand Xiangshan milk? The melamine incident of Sanlu milk powder in 2008 also surprised Wang Jin into a cold sweat. Shortly after the melamine incident, Wang went to work, and the employees in the dairy factory looked scared. All milk produced by the factory was sealed and samples were sent to Anhui Agricultural Standards Center for testing. If there are any problems in the test, all previous efforts will be wasted.

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The result finally came out, and to the surprise of the inspection agency-Xiangshan brand milk, there is no problem with the milk produced here! 20 1 1, the carcinogen aflatoxin was detected in Mengniu milk. Adding gelatin to 20 12 old yogurt. Every time there is news that there is something wrong with milk, the milk of Xiqiang Dairy has to be tested. To Wang Jin's delight, all the tests have passed! It is precisely because of such excellent quality that Xiangshan, a local brand, has won so many market shares. At present, Xiangshan milk has covered the markets in northern Anhui, Jiangsu, Shandong, Henan, Zhejiang and other places, and it is one of the largest dairy processing enterprises in northern Anhui, with an annual output value of more than 400 million yuan from the original 6.7 million yuan.

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Not proud, the "loving mother" of more than 3 thousand left-behind children.

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As far as business is concerned, it can be said that Wang Jin succeeded. But over the years, she has been quietly doing another career-charity. From June, 5438 to February, 2006, Xie and Wang Ling in the rural area of Suixi County, Huaibei City gave birth to twins, but because they were too poor to buy milk powder, they wanted to give one child away. After reading the news in the newspaper, Wang Jin immediately brought 3000 yuan in cash and gifts to their home, and promised that the milk powder that the children drank would be provided free of charge by Xiqiang for two years. 2012110/October, I heard that Jiang Shoujun's family had triplets in Jiangzhuang Village, Duji District, Huaibei, and could not afford milk powder. Wang Jin arrived again with milk powder and cash.

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If the donation of these cases can only be regarded as the bud of kindness in human nature, then the care for 3000 left-behind children reflects an entrepreneur's sense of social responsibility. At the beginning of 20 12, when Wang Jin made a market survey, he found that left-behind children in rural areas lived with their grandparents and could eat enough for three meals a day. As for milk, the old man even said, "I can't afford it." The children bit their fingers and said, "I want to drink, but no one buys it." Unexpectedly, milk that is not worth mentioning in the city has become a luxury in the eyes of left-behind children. She immediately decided to let left-behind children drink milk. According to the statistics of several local schools, a * * * provides a free milk for 3000 left-behind children 365 days a year, with 2.8 million yuan.

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Wang Jin has achieved success in her career and done well in charity, but deep down, she feels deeply sorry for someone. This person is her daughter-Sun Yilin, 14 years old. When her daughter grew up, Wang Jin was busy with her own career. When somebody else's daughter is coquetry in her mother's arms, sensible little Yilin worries about whether her mother eats well and sleeps well every day. In the evening, she wakes up to find that her mother has gone home, and she will say, "Mom, I'm relieved when you come back." Knowing that her mother is very busy, Xiao Yilin never calls her mother during working hours. But there is one exception. At 9 o'clock that night, Wang Jin received a phone call from her 9-year-old daughter: "Mom, I am afraid." Wang Jin said, "Then turn on the light." "Mom, I feel uncomfortable, really uncomfortable." Wang Jin listened to her daughter's weak voice and hurried home. As soon as I got home, I found my daughter lying in bed flushed, taking her temperature and burning it to 40.5 degrees Celsius! Wang Jin drove to the hospital with her daughter in her arms. She cried and trembled that day, because she couldn't imagine what would happen if she didn't come back in time.

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Wang Jin's husband works in an electric power company and is usually very busy. In a family where both husband and wife are busy, housework naturally becomes a problem. Although you can hire a nanny, Wang Jin thinks that if you let the nanny do everything, isn't it a hotel? So no matter how busy she is, she cooks for her family every day and cleans the house herself no matter how late she comes back. For so many years, there has been no nanny at home. It is because of dribs and drabs of efforts that Miss Wang opposed her career from the beginning to fully supported it later.

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At present, Xiqiang Dairy has built a comprehensive enterprise integrating planting, breeding, processing and sales, with an annual output value of more than 400 million yuan. Daughter Sun Yilin is in the third grade. Wang Jin tried to give his subordinates more work and spend more time with his daughter. Because she clearly knows that once her daughter grows up, she will be farther and farther away from her. She said, I am not a strong woman. I love my family, my true feelings and my friends more than my career and money. Perhaps it is because of love in my heart that I can do things well and get everyone's approval!

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