Shenzhen Yasida Hospital Tel: 400-600- 1992. According to the prospectus submitted by Yixing Medical Beauty to the Hong Kong Stock Exchange, the annual sales expenses of Yixing Medical Beauty in 20 17 were 305 million yuan, accounting for 55% of the gross profit in the same period; In 20 15 and 20 16 years, the sales expenses of Yixing Medical Beauty accounted for more than 60% of the gross profit. A large part of sales expenses is advertising investment.

"The medical beauty industry seems to be profiteering, but more than half of the profits are used as sales expenses, plus other expenses, and the days of small and medium-sized medical beauty institutions are not good." The person in charge of a medical and beauty institution in Beijing said frankly in an interview. In order to stand out from the competition, besides excellent technology, the only way to expand the influence of institutions and attract more customers is to increase advertising investment.

The higher the advertising fee, the more traffic you get. Most organizations are willing to spend advertising fees to get traffic. Since 20 17, the income structure of some internet medical beauty platforms has changed from reservation service to information service, which also proves this point.

In the medical beauty market, the shortage of professionals is the biggest problem that restricts the development of the industry at present. According to the statistics of China Commercial Industry Research Institute, in 20 19, there were more than 10000 medical and aesthetic institutions registered by domestic health departments, but less than 3,000 plastic surgeons passed formal training and met the requirements of the Ministry of Health.

"In the 1980s, there were less than 200 formal medical beauty practitioners, and now there are millions of medical beauty practitioners". At the symposium on "Protecting Consumers' Rights and Protecting Medical and Beauty Industry" held by People's Health, Jiang Hua, President-designate of Beauty and Plastic Surgery Branch of China Medical Doctor Association, pointed out that the medical and beauty industry has entered a period of rapid development under the dual impetus of "value economy" and the pursuit of "better life". However, this explosive development has brought about problems such as talent shortage, sharp imbalance between supply and demand, and lack of high-level doctors. Some untrained medical personnel have entered the industry to fill the demand gap and accumulated hidden dangers for medical safety.

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People's Daily Online-The pain point of medical beauty industry is hard to break. Who should pay for the "face value economy"