At 60 mph at 1, the loudest noise on this new Rolls-Royce car comes from its electronic clock. -Rolls Royce
This sentence written by David Orwig, an advertising master, is a classic. In order to reflect the quietness of Rolls-Royce, the electronic clock is used as a foil, which is very visual. People can't help thinking of cars driving on the expressway in their minds, and they can naturally hear the ticking of the electronic clock in their ears, thus touching people's hearts, starting with touching people's "senses".
The more you know, the less you understand. -Jiang
Jiang's copywriting is famous for "literature and art", which reflects the sadness and anxiety of modern people with a few simple words.
3, it's a long story, drink it all at once. -Hongxing Erguotou
I don't know when it started, but the simple and rude Red Star Erguotou began to play emotional cards. This copy reads very smoothly, and vaguely feels the picture of "How to solve worries, only Du Kang".
Pour the burning passion for many years into your throat. -Hongxing Erguotou
Three or five friends, recalling the past, talking and laughing are all the passionate years of the past, drinking and drinking the years.
5. Nongfu Spring is a little sweet. -Nongfu Spring
Seeing this, I thought of the ancient poems "Old vines are faint, bridges are flowing" and "Nongfu Spring is a little sweet", which are also scattered simple words, filling the picture of rural life.
6. Self-discipline has set me free. -keep
You can see this sentence by opening the keep page. Self-discipline is real freedom, and self-discipline gives people an upward potential energy. This is freedom and inner enrichment.
7. Focus on one thing, at least worthy of time and years. Leave the rest to time. -New balance
The finishing touch in To Ingenuity makes the impetuous heart sink after reading it, but doing good deeds will lead to the future of Mo Wen, and time will give people an answer.
8. Beauty is not like strength. -Nut cell phone
This sentence is very interesting, just like "obviously you can rely on face value, but you have to rely on strength". Many of us have cognitive biases and stubbornly believe that beautiful people have no strength, and those with strength are not beautiful. Therefore, the use of this cognitive bias to form a contrast, clever advertising, to cater to everyone's psychological state.
9, drink a glass of water can be accurately perceived. -Xiaomi weighing scale.
Some people can get fat by drinking a glass of water. weighing scale can figure it out. It's so frustrating.
10, put 1000 songs in your pocket. -Apple MP3 iPod
Jobs's ingenious pen, this ipod has enough capacity, 1000 songs are put in your pocket, and you can listen to whichever you want.
1 1, enjoy up and down. -Mitsubishi elevator
When I first saw this copy, I felt a little dirty, but after reading a few points, I felt wonderful. Very suitable for promoting elevators.
12, Happy Father's Day to all those who use our competitors' products. Durex
Durex deserves Durex. This sentence is very funny, but it can make people feel that the product quality is very good. Please feel free to use. You can also make a chic single dog on Father's Day.
13, holding an elephant, making waves! -Elephant condoms
Simple, rude and direct, what can people say? It is quite refreshing to read.
14, I only wear chanel no.5 to sleep. Monroe
No.5 perfume lingers between the skin, falls asleep with fragrance and enjoys pure sleep time.
15. The older you get, the fewer people will forgive you for being poor. -Ant wealth
If you don't manage your money, money will ignore you, and poverty will not be sympathized, but will be discriminated against.
16. Explore yourself by exploring the world. -Variety "Adventure Life"
I like the series of adventure stories very much. While exploring the world, I am also exploring myself, and I find a new self from every adventure.
17, I found this mashed potato bibimbap, which seems to be cooked by my mother. After tasting it, I comforted my wronged stomach for a long time and left home for 275 days. -Go home for dinner.
This sentence is very touching, which can fit the brand tonality of "going home for dinner", see the big from the small, and at the same time use "personification" techniques and characters to convey emotions more vividly.
18, grateful to this city, so that I can cook my dream. -Dong Peng hot drinks.
This special drink from Dong Peng is an innovative copy. If you read it from a sentence, you may not realize the essence. Therefore, if you watch it with the poster, you will feel that there is a different artistic conception. You will water your dream in this city with Dong Peng's special drinks and sweat.
19, the car needs gas and wants to drink red bull-red bull drink.
This sentence is the advertising slogan of Red Bull Beverage 1994. This sentence not only has the right rhythm, but also operates an analogy. Refueling the car body with "Red Bull" has a clear selling point. This copy is catchy and easy to remember. Similar copywriting also includes: Sanyo has a home, which is warm in winter and cool in summer (Sanyo air conditioning).
20. Apart from calling your parents, ordering food at noon is your only chance to speak Sichuan dialect-go home for dinner.
Copywriters who go home for dinner always warm their hearts and stomachs, and there are homesickness between the lines. This is a good sentence that visualizes consumers' insights, which makes people feel warm and remembers this sentence. Similarly, Aunt Wang's kitchen is less than five square meters, but it contains Qinchuan in 800 miles when she was a child.
So much to sort out first, a word is a good copy, do you agree?