The whole story of People’s Daily Online’s false report on gold arowana

On May 14, 2014, a false report by People’s Daily Online about Yihai Kerry’s Tianjin factory went viral in the industry and media and caused an uproar in public opinion, which had a great negative impact on the image of Yihai Kerry Group and its Arowana brand. After the incident, Yihai Kerry Group quickly arranged for an inspection. The Tianjin Petrochemical Plant was jointly investigated by the Binhai New Area Food and Drug Administration, the Tianjin Binhai New Area Food and Drug Bonded Branch, and more than 20 media reporters from Beijing and Tianjin. On May 17, 2014, four channels including CCTV News issued relevant clarification reports. On May 20, 2014, People's Daily Online published a "Correction" on its homepage. The reporter admitted that the previous report involving Kerry Cereals and Oils (Tianjin) Co., Ltd. was incorrect and apologized to Yihai Kerry Group, the parent company of Arowana. At this point, the truth about People’s Daily Online’s false reports on Arowana has come to light. As a well-known grain and oil brand that brought Chinese people from bulk oil to the era of small-package refined oil, Arowana has been taking "creating world-class safe table food" as its mission for more than 20 years. The healthy concept of dietary fatty acid balance it advocates has revolutionized the promotion of It has changed the edible oil consumption habits of Chinese people and led the concept of edible oil consumption to jump from "safety" to "nutrition and health". As the leader in the small-package edible oil market, Arowana always puts technological innovation first and is committed to creating safer and richer healthy and nutritious table foods for Chinese people. Arowana is one of the first companies in China's grain and oil industry to pass ISO9000 certification. Over the years, it has continuously increased investment and control in all aspects of the industry chain, striving to establish a seamless system from source management, production and processing, warehousing and logistics to end customer service. The connected whole-process control system enables full traceability of products, ensures foolproof food safety, and fundamentally guarantees the hygiene, safety and high quality of consumers' daily meals. Since the launch of Arowana's "World Quality, You and Me" World Quality Supervisor Program in 2008, Arowana has insisted on opening up factories for many years to satisfy consumers' right to know. So far, Arowana has built 19 "transparent factories" for nutritional and health experiences across the country. The hotel has received more than 710,000 customers in total. By visiting experience halls and production lines, consumers and media reporters can supervise product quality from a distance - the production process and food safety measures of Arowana grain and oil products are made visible to the public. "Real gold is not afraid of fire"! Currently, the Arowana "Transparent Factory Witnesses Quality" campaign is being vigorously carried out across the country. The public can sign up through the Arowana official website, official WeChat account or consumer service hotline. Arowana will strive for excellence and constantly surpass itself. Provide more satisfactory answers to the public in the field of food safety.