For the beauty studio in the office building, there is a unique advantage that everyone may not have thought of. Generally, women who can work in office buildings are white-collar, with fixed working hours and relatively high professional quality. For a white-collar woman, professionalism tells her that she must always pay attention to her professional image and keep her young and beautiful face. Putting an advertisement on the elevator will quickly find customers.
2. Cooperate with nearby enterprises
Another way is to cooperate with nearby businesses, and the businesses suitable for cooperation are nearby convenience stores and restaurants. As you can imagine, office women usually choose to order takeout nearby during lunch time, and then enjoy lunch while watching news and gossip in the office.
If there is a leaflet of the studio in the takeaway, you will definitely pay attention to the leaflet while eating lunch, and enjoy it while eating, which is much better than distributing leaflets on the street.
3. Use existing customers and bring new customers.
Every beauty salon has its own old customers, and so does the beauty studio. Customers trust you more. Generally, those who choose to open a beauty studio are beauticians who have worked in other beauty salons for many years, have rich experience and technology, and have been recognized by a large number of customers. These customers who recognize her will follow up after the studio opens.
This is also a manifestation of customers' high trust in you. At the same time, everyone has their own circle of friends, and every girl has her own girlfriends. If they can bring their best friends, the customer capacity here will be multiplied several times, and then they will only feel overcrowded.
4. Do more publicity. The publicity here is not only a promotion activity, but also a product project, which can start with the products of beauty salons. The promotion activities are simpler, such as issuing some experience cards, giving away products, and discounting promotions.
5. Expanding more customers, not only customers who come to the store, but also tapping some potential customers, which needs to be combined with the actual situation.
To be a good beautician should do the following.
Cheap and good quality
People who go to beauty salons for consumption should be middle and high-level people, and of course, some people who love themselves are not excluded. Why do you flinch when you hear the beauty salon? Not because it is expensive, but of course it may be the meaning of its existence. Therefore, beauty salons can change their thinking, don't push products for the sake of pushing, and must stand from the customer's point of view. Suitability is the most important thing
360 lines, each line is a champion. Love a line and respect a line. This is not only a requirement for American professionals, but also for all professionals.