Recently looking through the communication group records, I found that the most discussed topic is how to increase the recommendation volume of Toutiao articles. This also understands that the recommendation volume affects the reading volume, and the reading volume is directly related to our income.

Toutiao adopts an intelligent recommendation mechanism. If you want your articles to gain greater exposure, you must have more recommendations. Toutiao is divided into primary recommendations and secondary recommendations. The range of primary recommendations is generally related to the account index. The higher the account index, the greater the volume of primary recommendations. The amount of secondary recommendations is determined by the user feedback data in the first recommendation. The better the user feedback data, the higher the amount of secondary recommendations.

Things you need to pay attention to if you want to get high recommendation volume:

If the article is first published on Toutiao, try to publish it manually and use less data synchronization tools.

Be as original as possible and avoid duplication of content.

Clear tags, optimize keyword layout, and avoid popular tags.

The title should be attractive.

Generally, it will not be recommended under the following circumstances:

The article involves vulgar pornography, politically sensitive information and other unsafe factors.

The content duplication rate is too high.

Contains inappropriate advertising information.

The title is too exaggerated

Therefore, it is necessary to ensure the safety of the article. If you cannot accurately estimate the risk of the article, you can use tools to detect it before publishing, such as YiZhuan, whose article The risk violation tool can effectively detect prohibited words, sensitive words and other information with security risks contained in articles, and ensure the security index of articles and accounts.

The picture comes from Yi Zhuan-self-media database

8 factors that affect the number of headline recommendations:

1. Click volume + reading completion rate

The number of clicks refers to the data of opening an article, and the reading rate refers to the data of complete reading of the article. In addition to optimizing the title and content quality, we also need to pay attention to the tag optimization of the article. Toutiao push articles use user tags to match content. , there is a corresponding audience group behind each label, and we should try our best to target labels with a wide audience coverage.

It’s like your tag covers only 50,000 users, but someone else’s tag covers 100,000 users. Even if the quality of your article is good, you have already lost a lot in terms of reading base. How can it be competitive, so try to use tags with a wide audience coverage to increase the reading base.

2. Clear classification

As mentioned above, Toutiao matches the corresponding content tags based on user tags. Then we need to ensure that our article tags are consistent with our target group. The tags are consistent to ensure that the article can be accurately pushed to the user groups that are interested in it, without causing branching and loss of traffic.

Therefore, the article field information and user group information must be clearly stated in the title and article to ensure that the machine accurately identifies the article and correctly divides the field.

3. The title of the article should be consistent.

Don’t make the title too exaggerated, and don’t sell it as dog meat. The title should be consistent with the article information and should not deceive users.

4. High-quality content

This needs no further explanation. Everyone knows that the quality of an article is the key to determining the number of recommendations. The better the quality, the wider the spread.

5. Clear account positioning

Pay attention to the verticality of the article content and clarify the field information. Confusion in the posting field will affect the vertical index of the account, which is not conducive to increasing the number of recommendations.

6. Interaction volume

That is, fans’ likes, comments and attention. The higher the likes, comments and attention data, the more recommendations will be made. This also requires optimization of article content. Get started.

7. Off-site popularity

The higher the off-site data, the higher the number of article recommendations. After posting, you can use your social account to forward the article to increase the exposure of the article and increase the off-site popularity. .

8. Frequency of posting

Every platform likes active users. The frequency of posting should be stable and should not be used for three days. Posting on the Internet for two days is not conducive to increasing the number of article recommendations.

This is the specific situation of the eight factors that affect the number of headline recommendations. You can optimize your article information from the corresponding points and increase the number of article recommendations. If you have any better suggestions, you can also leave a comment to share and learn together.