Entrepreneurship is a process in which entrepreneurs and business partners optimize and integrate the resources they have or make efforts to create greater economic or social value. The following are two small cases of entrepreneurial failure that I collected. Welcome to read and collect.
The enlightenment we got from their experience of entrepreneurial failure is that entrepreneurship should not be eager to get returns, and entrepreneurship needs investment partners.
case 1: there is a private enterprise owner in Wenzhou, who can't help but feel anxious when he sees that others make a lot of money by producing certain plastic products. He immediately raised funds and decided to invest in this project as soon as possible. At this moment, a technician advised him, "Boss, as long as you delay the start-up time by four months, we can install and debug a state-of-the-art equipment to produce this product. The product is much better than that produced by the existing equipment, and I believe it will sell well." However, the boss was very unhappy when he heard this: "Delaying construction for four months? Do you know what it means to postpone construction for four months? That means we will lose millions of profits in vain. " And ordered to start work at once. However, not surprisingly, the factory started only a few months ago, and the products fell into unsalable sales because of outdated supporting technology and low scientific and technological content of the products. The boss had to invest heavily in the technical transformation of the factory that had just started ...
When entrepreneurs first started investing, they were easily driven by immediate interests and ignored long-term interests, and took short-term actions of quick success and instant benefit. Although this could make the enterprise profit for a while, it lost the stamina for long-term development. Investment is a systematic project, and entrepreneurs should overcome the idea of quick success and instant benefit, not to kill the goose that lays the golden eggs.
case 2: a well-known domestic enterprise producing disinfectant faced the contradiction between market demand and insufficient production capacity before SARS. Faced with this situation, some people propose to find "foreign aid" to make up for the funding gap and resolve investment risks by "joint venture". However, the boss of this enterprise is worried that he can't control his partners, and he thinks that it is better to slowly develop himself if he has time to find partners and talk about cooperation, so he puts this suggestion on the shelf. The emergence of SARS epidemic and the sharply enlarged disinfectant market finally made the conservative boss suffer. Not only did he not make the money he should have made, but he was overtaken by other peers with the opportunity of SARS and became a second-rate enterprise in the industry.
In investment activities, investors should stress both independence and cooperation. Appropriate cooperation (including joint venture) can make up for the shortcomings of both parties and make small and weak enterprises gain a firm foothold in the market quickly. If entrepreneurs are single-minded regardless of the actual situation, it is likely to delay the development of enterprises. During the Spring and Autumn Period, the Seven Heroes of the Warring States still talked about uniting Lian Heng, so investors still need to have a certain mind. ;