How to design artistic fonts on the computer? Designing fonts should first consider its application factors. We should make some changes according to different book contents and creative expressions to meet different publicity needs. Font design has great creative space in products. Designers usually divide font design into three categories: Chinese character design, calligraphy design and cartoon font design; Character design refers to the induction and shaping of the structure and strokes of characters, thus forming a new font with visual impact. It is based on the basic glyphs of Chinese characters, and then it is changed and created in different ways to achieve new visual effects. Graphic design of characters is an important aspect of product packaging design. Graphic design refers to the organic relationship between graphics and characters, which makes it produce an interesting visual form. As one of the elements of packaging design, graphics make the product (shape. Text) and graphics. As a design element, the text itself has the effect of visual communication.