No. 1: Find the correct positioning
When companies or individuals carry out operations, they must clearly know what their needs are and what effect they want to achieve, whether to build a brand or develop a business. Product sales promotion. After positioning well, you need to know the rules of the platform and what functions and features the platform has. You also need to think from the customer's perspective about what functions can be used to satisfy the user experience.
No. 2: Driving traffic and attracting new customers
After the platform has been launched for a while, what you have to do is to get customers to join you. If the effect of fan flow is not formed in the early stage, then the service will not be there. For deficiencies, we must proactively find the reasons and make adjustments as soon as possible. Moreover, it is recommended that you do not develop relatives and friends, which will not be conducive to future work and prevent conflicts and interpersonal relationships. You can choose full-network marketing, and use the platform to create small identity phone numbers, WeChat, QQ, Weibo, Tieba, etc. to mine traffic fan seeds.
No. 3: Content output
Use the output of high-quality content to impress customers and build connections between customers and the company. When creating content, pay attention to the diversification of content and push the content from multiple aspects, such as industry news, promotion techniques, operational experience, etc. You can also combine different products and launch different activities in different time periods to impress Customer engagement.
No. 4: Operational Promotion
There are two common types of rules, one is paid promotion and the other is free promotion. The advantage of paid promotion is that it takes effect quickly, has high customer accuracy, and saves accumulated time and cost. The advantage of free promotion is that it is suitable for those that have already made profits, can effectively reduce operational promotion costs, is sustainable, and has many promotion rules.
No. 5: User stickiness
If you want the platform to survive, it is an essential process to attract new customers, retain them, and convert them, and you must use different methods. Rules to shorten the distance with customers, let customers feel the value of the platform, and continuously improve customer stickiness.
No. 6: Data Analysis
If we want to know the actual situation of operations, we must use data to continuously analyze, adjust, and optimize to achieve better operational results.