David Ames (Tom Cruise), a rich publishing heir, is handsome and narcissistic. He is graceful and eloquent, and has the attraction of making almost all women crazy in love. Although living a fantastic life, David always seems to feel a little sorry. In a luxury apartment on new york's Upper West Side, he dated beautiful women and sent them away at will. It seems that he never gives true love, and it is impossible to develop a stable relationship. Brian (Jason Lee), David's best and only friend, preaches to him repeatedly. There are always bittersweets in life. However, David, who has no soul, still likes philandering and doesn't care much about the three magazines left by his parents who died in a car accident. He always feels that the seven board members who own nearly half of the shares want to hurt themselves.

Until one of his own birthday parties, David met the beautiful dancer Sophia (Penelope Cruz Sanchez) and fell in love with her. As usual, David won Sophia's favor easily, and true love seemed within reach. But unexpectedly, this time it brought disastrous consequences-his abandoned old friend Julie (cameron diaz), out of crazy love and strong jealousy, crashed the car they were riding together into the side of the road and tried to die with David, resulting in one death and one serious injury. Although he survived the car accident, his handsome appearance was destroyed. After disfigurement, he suddenly lost the courage to face life, was devastated and became desperate and decadent. Just when David doubted the meaning of his existence, the beautiful Sophia unexpectedly returned to him. Sophia's infinite tender and considerate encouragement and care gave David the spiritual strength to stand up again. Just when he was infatuated with this great love, a plastic surgeon suddenly appeared, bringing great good news that he could repair David's damaged appearance as before. When David heard this, he was naturally overjoyed. Unfortunately, Sophia's love is not as pure and selfless as he imagined, and doctors seem to have different backgrounds. Soon, things developed in a direction that David never dreamed of. When David felt something was wrong, he was already in a better position.